M2 Universal has announced the addition of Meir Vatagsky as digital director at the IPG Mediabrands agency.

Vatagsky comes to the shop from his most recent role as director of customer acquisition at Mindshare Canada. In his new role at M2, Vatagsky will be working with clients including the Daity Farmers of Canada, GM Dealers and RBC.

In addition to the news about its new digital lead, M2 Universal has also announced that Daryl Heroux has been promoted to the role of director of communications strategies. Heroux has been with the agency for 13 years, most recently as manager of communications strategies.

Photo (left to right): Daryl Heroux and Meir Vatagsky