Articles Tagged ‘IPG Mediabrands’
IPG reports 19.8% organic growth in Q2
The holding company reported strong organic growth compared to both pre- and mid-pandemic quarters.
Magna forecasts healthy return to economic growth in Canada
Ad spend is recovering faster than expected, and pent up consumer demand will be felt well into 2022 in categories such as travel.
Which agencies are most competitive in pitches?
The latest debrief from RECMA puts UM Canada among the 16 agencies that performed the best globally over the last three years, and Initiative as the top agency network.
Why media agencies are thinking about responsible investment
Directing millions of dollars in media spending means agencies have another dimension to consider when it comes to DEI and sustainability goals.
IPG and TikTok give brands access to creator culture
The new Creator Collective connects brands with creators to advise, plan and execute campaign strategies.
Havas Media picks up Keurig Dr Pepper
The media agency has won both the beverage brand’s Canadian and U.S. media business.
Ipsos readies Canadian launch of Iris
Rogers Sports and Media, IPG Mediabrands and Cossette Media are the first companies to sign on to the mobile-first measurement tool.
TikTok makes strides in safety and responsibility: report
IPG’s latest Media Responsibility Index shows pressure on principles like hate speech and misinformation drove change across platforms.
Reprise launches dedicated ecommerce unit
As shoppers pivot online for everything, the new practice helps brands scale up and operationalize for optimal results.
Mediabrands ushers in new Canadian CFO
With COVID-19 putting strain on all agencies, Mediabrands CEO Graham Moysey says the CFO role will require crucial decision-making as it continues to rely on data.
ICYMI: Mediabrands’ C-suite hire, Heartland’s return and more
Plus, Quebecor heads to the suburbs.
Which social media platforms are the most socially responsible?
YouTube might have a head start, but IPG Mediabrands’ audit shows that all platforms have something to work on.
Cossette Media, Media Experts rank high with RECMA
In terms of independent and standalone agencies, diversification has been key for the most successful.
What Canada’s ad growth could look like beyond 2020
While IPG Mediabrands’ Magna predicts that digital will rebound quickly, it could take at least two years for Canada’s ad market to look like it once did.
New IPG brand subsumes Cadreon
The new unit, Matterkind, will focus on buying through a “channel-less” approach, optimizing through audience data instead.
