Articles Tagged ‘IPG Mediabrands’

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The role of media in reaching diverse audiences

Agencies have a job to do, whether it be pushing clients during the brief or investing in outlets that reach diverse audiences.

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Publicis, IPG continue revenue growth streaks in Q2

Both holding companies did well across their divisions, but cited their digital and data offerings as being big contributors.

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Matterkind goes with Samsung DSP

Fellow IPG agencies UM and Initiative will also have access to the added intelligence from the connected TV platform.

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Kinesso and Matterkind round out leadership teams

Christy MacLeod, Erin Rhan and Michelle Primrose will be helping the two teams collaborate and deliver tech solutions in Canada.

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Economic and societal uncertainty may dampen ad revenue momentum

Magna’s revised ad forecast still shows growth, both in Canada and globally, but has reined in expectations slightly.

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Reprise hires a pair of new performance-focused VPs

Duncan Cameron and Jassim Ali join the agency’s leadership team.

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IPG hits 11.5% organic growth in Q1

The holding company joins the ranks of its peers in citing data and tech integration for the strong performance.

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UM takes RECMA’s top spot for Canadian agencies

OMD was the other Canadian agency to hit “dominant” status in the latest evaluation report.

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Reddit partners with Mediabrands to expand ad opportunities

IPG agencies in Canada will gain access to an interactive tool that can algorithmically determine trending content on the platform.

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MAGNA and UM demystify the modern Twitch user

A new study shows that users not only have high purchasing power, they are receptive to advertising on the platform.

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Mediabrands hires first head of DEI

Rayyan Kamal will collaborate with working groups across the network to facilitate new initiatives within its strategy.

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Canadian ad market to grow by 27% by end of the year

Magna’s 2021 ad forecast puts the country’s growth ahead of the global rate.

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How Mediabrands is trying to lead the way on DEI

Executive-level buy-in and a three-pillar strategy not only aim to create internal change, but set an example for the industry at large.

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IPG reports 19.8% organic growth in Q2

The holding company reported strong organic growth compared to both pre- and mid-pandemic quarters.