Articles Tagged ‘IPG Mediabrands’

Michael I

New IPG brand subsumes Cadreon

The new unit, Matterkind, will focus on buying through a “channel-less” approach, optimizing through audience data instead.

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Reprise brings in new global COO

Fred Schuster marks the latest in a series of ongoing C-suite hires and shifts at IPG Mediabrands.

Social Solution

Inside Cadreon’s new social tool

The solution allows brands to extend their social creative to a network of trusted digital platforms.

Wegert

Media Experts appoints new EVP

After 13 years with Media Experts, Karel Wegert’s remit has expanded from largely digital to helping the agency with its overarching strategy.

DimitriMaex

Reprise appoints new global CEO

Dimitry Maex is the latest new face in the global IPG Mediabrands family following a month of C-suite appointments.

Plant

IPG Mediabrands continues global exec shuffle

Anthony Plant will the business unit responsible for one of UM’s biggest accounts, CPG powerhouse Johnson & Joshnson.

Graham Crop

Talking Talent: How to foster growth from junior to VP levels

Graham Moysey talks talent, including where IPG Mediabrands is bridging gaps and where some work still needs to be done.

Philippe

IPG announces global C-Suite shifts

Both the broader holding co. and its media investment unit have seen some big changes.

Emily Crop

Emily Douglas moves to Orion

Coming from a background specializing in partnerships, Douglas is aiming to expand the offering and expertise by the trade shop.

Treva

New Magna VP of investments broadens her focus

While former VP of investments Bailey Wilson focused largely on TV, Treva Goodhead will cover a wider scope.

stranger things scoops

Baskin-Robbins turns its media plan Upside Down

The ice cream chain utilized TikTok for the first time as part of an app-focused media plan.