Articles Tagged ‘IPG Mediabrands’

leadership

Why media agencies are thinking about responsible investment

Directing millions of dollars in media spending means agencies have another dimension to consider when it comes to DEI and sustainability goals.

TikTok mobile

IPG and TikTok give brands access to creator culture

The new Creator Collective connects brands with creators to advise, plan and execute campaign strategies.

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Ipsos readies Canadian launch of Iris

Rogers Sports and Media, IPG Mediabrands and Cossette Media are the first companies to sign on to the mobile-first measurement tool.

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TikTok makes strides in safety and responsibility: report

IPG’s latest Media Responsibility Index shows pressure on principles like hate speech and misinformation drove change across platforms.

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Reprise launches dedicated ecommerce unit

As shoppers pivot online for everything, the new practice helps brands scale up and operationalize for optimal results.

Chris Marcolefascropped

Mediabrands ushers in new Canadian CFO

With COVID-19 putting strain on all agencies, Mediabrands CEO Graham Moysey says the CFO role will require crucial decision-making as it continues to rely on data.

Copied from Playback - Heartland

ICYMI: Mediabrands’ C-suite hire, Heartland’s return and more

Plus, Quebecor heads to the suburbs.

social media

Which social media platforms are the most socially responsible?

YouTube might have a head start, but IPG Mediabrands’ audit shows that all platforms have something to work on.

JosephLeon

Cossette Media, Media Experts rank high with RECMA

In terms of independent and standalone agencies, diversification has been key for the most successful.

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What Canada’s ad growth could look like beyond 2020

While IPG Mediabrands’ Magna predicts that digital will rebound quickly, it could take at least two years for Canada’s ad market to look like it once did.

Michael I

New IPG brand subsumes Cadreon

The new unit, Matterkind, will focus on buying through a “channel-less” approach, optimizing through audience data instead.

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Reprise brings in new global COO

Fred Schuster marks the latest in a series of ongoing C-suite hires and shifts at IPG Mediabrands.