Articles Tagged ‘IPG Mediabrands’

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How Mediabrands is trying to lead the way on DEI

Executive-level buy-in and a three-pillar strategy not only aim to create internal change, but set an example for the industry at large.

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IPG reports 19.8% organic growth in Q2

The holding company reported strong organic growth compared to both pre- and mid-pandemic quarters.

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Magna forecasts healthy return to economic growth in Canada

Ad spend is recovering faster than expected, and pent up consumer demand will be felt well into 2022 in categories such as travel.

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Which agencies are most competitive in pitches?

The latest debrief from RECMA puts UM Canada among the 16 agencies that performed the best globally over the last three years, and Initiative as the top agency network.

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Why media agencies are thinking about responsible investment

Directing millions of dollars in media spending means agencies have another dimension to consider when it comes to DEI and sustainability goals.

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IPG and TikTok give brands access to creator culture

The new Creator Collective connects brands with creators to advise, plan and execute campaign strategies.

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Ipsos readies Canadian launch of Iris

Rogers Sports and Media, IPG Mediabrands and Cossette Media are the first companies to sign on to the mobile-first measurement tool.

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TikTok makes strides in safety and responsibility: report

IPG’s latest Media Responsibility Index shows pressure on principles like hate speech and misinformation drove change across platforms.

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Reprise launches dedicated ecommerce unit

As shoppers pivot online for everything, the new practice helps brands scale up and operationalize for optimal results.

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Mediabrands ushers in new Canadian CFO

With COVID-19 putting strain on all agencies, Mediabrands CEO Graham Moysey says the CFO role will require crucial decision-making as it continues to rely on data.

Copied from Playback - Heartland

ICYMI: Mediabrands’ C-suite hire, Heartland’s return and more

Plus, Quebecor heads to the suburbs.

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Which social media platforms are the most socially responsible?

YouTube might have a head start, but IPG Mediabrands’ audit shows that all platforms have something to work on.

JosephLeon

Cossette Media, Media Experts rank high with RECMA

In terms of independent and standalone agencies, diversification has been key for the most successful.