Articles Tagged ‘IPG Mediabrands’
L’Oreal Canada names two media AORs
Labelium Canada and Media Experts will lead the brand’s media strategy and activation in the country.
Mixing skippable and non-skippable ads on Snapchat is best, report finds
Brand performance doubled with mixed ad formats versus a single ad type.
UM named media agency of record for 7-Eleven
The IPG Mediabrands agency will drive a full-funnel, cross-channel strategy for the convenience retailer.
EssenceMediacom tops COMvergence 2024 Canada new business report
Mediabrands, OMG and Plus lead the rankings in the latest New Business Barometer.
DEI still a key business strategy at Canadian agencies
As diversity programs are being scaled back in US companies, agencies here remain committed.
People Moves: Ataccama expands its leadership team
The data company has tapped a new COO and CRO.
CES 2025: The rise of Affectionate Intelligence
MiC correspondents on the ground at CES saw AI being used in ways that intend to make people’s life better.
Omnicom and IPG set to become one agency
The merger, which is still subject to regulator approval, will boost healthcare, XM, first-party data capabilities
IPG Mediabrands wins new business with Yum! Brands
Team Accelerate was created to lead all media strategy, planning and buying for KFC, Pizza Hut and Taco Bell.
IPG Mediabrands launches AI initiative with Google
Both will develop beta projects for select clients across the agency’s Canadian portfolio.
2024 Media Leader of the Year nominee: Karel Wegert
Since rejoining Media Experts, Wegert has focused on repositioning the agency for the Canadian market.
WPP bounces back, IPG to sell off R/GA and Huge
As WPP invests big on AI, both holding companies are streamlining their operations.
People moves: Media Experts taps new SVP
Spark Foundry strengthens leadership team with two promotions.
Royal Canadian Mint celebrates L.M. Montgomery with new coin
This year marks the 150th birthday of the Anne of Green Gables author.
IPG Mediabrands reveals trends that could dominate marketing
Smaller communities are expanding as the country’s population grows, creating potential opportunities for the OOH business.
