Quebecor Media Sales is dividing its national sales team into five sectors, a move intended to more closely serve clients in each vertical.
Sales will be split into automotive, consumer products, retail, telecommunications and financial services, as well as entertainment and recreation.
Donald Lizotte, EVP, Quebecor Media Sales and VP, sales and marketing, TVA Group, says selling across sectors no longer works because clients want specialists that are aware of challenges in each industry.
“After talking with clients and agencies I saw it was obvious that everyone is pressed for time, and we needed to appoint some specialists,” he says.
There are two senior directors leading the newly formed groups. Caroline Gagnon, senior director, solutions media, will lead automotive, packaged goods and general retail. Prior to the shift, Gagnon worked as director, national sales, convergent solutions.
The second senior director, solutions media position is still open, with that person leading telecom, financial services and entertainment and recreation. Each group will eventually have its own director.
There were four job cuts as a result of the sales structure shift, says Lizotte, who wouldn’t comment on the specific sales members who are no longer with the company.
Quebecor consolidated its media offerings with the creation of a new Media Group last summer. The group includes TVA Group, Sun Media Corporation, QMI Agency, Quebecor Media Sales, Messageries Dynamiques and Quebecor Media Printing.
Stupidity has no limits. It is all about cutting jobs. Cut cut cut. Who cares about these silly teams. Firing people who bring in money i.e. sales folks – is beyond stupid. This company has become “rudderless” – well – I could write a book so I will save my rant. Its all about them, not about client service. They all “believe” they provide client service, in the meantime the remaining sales guys are overworked, they make errors, and cost the company money. Zero foresight. Good luck. Enjoy the cuts.
Rudderless is kind. What’s worse is there is a rudder aimed in the direction of failure. The Quebec arrogance continues in this organization, where their leader wants to separate from Canada and is now in the process of divesting of all English assets. Who knows what will happen to the TC English assets once that sale is final.