Édith Perreault has been announced as the VP of sales, marketing, business development and communications at RNC Media.

Perreault comes to the Montreal-based broadcasting firm following over two years as the EVP of national sales at Quebecor Media. Prior to that role, Perreault spent over 12 years in sales at TVA.

In her new role at RNC Media, Perreault will be responsible for partner-advertiser relations, revenue diversification, strategic alliance analysis and development, brand positioning and the coordination of new technologies, market strategies and communications.

RNC Media runs 16 radio stations, five TV stations and a digital network.