Bell Mobility buys the week: Media Monitors

The cellular company bought the most radio advertising in Toronto for the week of Dec. 7 to 13.

Bell Mobility expanded its radio investment last week moving up 14 spaces to nab the number one spot for radio advertising in Toronto for the week of Dec. 7 to 13, according to the latest Media Monitors report.

Ford Lincoln maintained its #2 spot in the top-five list of buyers, with Spence Diamonds capitalizing on the holiday season to push up its advertising from #8 to #3 on the list. Hudson’s Bay and Wind Mobile each moved up a few spaces to take the #4 and #5 and round out the top buyers for the week in Toronto.

Ford Lincoln and Virgin Mobile switched places this week, with the car company taking the top top spot in Montreal. Discovery Channel’s radio media spend went up this week, going from #67 to #3. Sunwing Vacations maintained its #4 spot, while Chevrolet entered the list at #5.

Toronto:

By brand:

MM Toronto by spot Dec 7 - 13

 

By category:

MM Toronto by category Dec 7 to 13

Montreal

By brand

MM Montreal by spot Dec 7 - 13

By category:

MM Montreal by category Dec 7-13

Image courtesy of Shutterstock