Media Technology Monitor (MTM) is out with two new reports on internet consumption and the kinds of things Canadians like to do while using it.

The two reports, titled “Internet Use in the Home and on the Go” and “Internet Activities,” provide buyers with further insight into reach and ways to access people while they are online. 

The reports were conducted using MTM’s mixed-methodology approach, including a phone survey and a follow-up online survey.

According to the first report, nine of out 10 people in English Canada have internet connections in their homes and 84% have a WiFi connection, up 2% from 2014. Those who do not have an internet connection at home fit a certain demographic: older, less educated and in low-income households.

Older generations are increasing their time spent on the internet and younger Canadians are spending over 30 hours online every week.

Access to the internet is (still) primarily through the desktop, with 92% of those surveyed using those devices to connect, 75% reported also using mobile phones to go online.

In terms of what they do when they go online, younger Canadians conduct a significant portion of personal activities online but even those in the 65 and older camp conduct at least 10 activities a month using the internet.

More than 90% use the the internet to write emails and watch online video, with three quarters logging on to listen to online audio.

About 80% bank online and about 60% make online purchases. Most online users also check the weather and access maps online. 

On average in English Canada a user spends about 22.6 hours online a week. And with most younger users already on the internet, most of the growth in usage has come from older Canadians; those in the 65+ demo have grown their usage of the internet by 35% since 2007. 

The internet subscription service market is dominated by four companies, with Bell/Bell Aliant capturing 25% of the market share. Rogers has 17% of the market, with Shaw and Telus each with 14%.