U.K.-based RealityMine has appointed Paul Street to the role of director, global research and analytics.

The technology company, which provides single-source cross-media analytics on consumer behaviour, partnered with Ipsos to launch TouchPoints study earlier this year, providing insights on how Canadians consume media on a half-hourly basis.

In the new global role, Street will lead research initiatives across the company’s markets with regard to its passive behavioural data collection and analytics to measure consumer interaction across TV, mobile, social, online, OOH, print and radio mediums.

“Under Paul’s leadership, RealityMine will continue digging deep into the research collected by TouchPoints helping clients optimize their investment in our services,” Tom O’Sullivan, CRO of RealityMine, said in a release.

Street comes to RealityMine from his most recent role as senior director of research at Bell Media. He has over 25 years of experience in media, and has previously been on the boards of Numeris and BRC in the past.