Honda Dealers buys the top: Media Monitors

The car dealer purchased the most radio advertising in Toronto for the week of June 13 to 19.

The Toronto radio buying chart had a new leader for the week of June 13 to 19, according to the latest Media Monitors report. The Honda Dealer Association joined the list in the top spot.

Dropping one to land at #2 was BMO Bank of Montreal, followed by the Acura Dealer Association, which joined at #3.

Mitsubishi Motors also lost spots, moving from #2 to #4. Mazda rounded out the top five, dropping from #4 to #5.

The top of the Montreal radio chart stayed stable for the week, with BMO Bank of Montreal keeping the lead for the second week. The Ford Dealer Association also kept its spot at #2.

The Nissan Dealer Association joined the list at #3, while Hudson’s Bay moved up from #70 to #4. Brault & Martineau rounded out the top five, dropping from #4 to #5 for the week.

Toronto:

By brand

torontoRadio

By category

torontoCategory

Montreal:

By brand

montrealRadio

By category

montrealCategory

 

 

Image: Shutterstock