The Kit gets into events with Connect

The Star Media Group title is targeting those interested in breaking into the beauty and fashion industry with the new conference.
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The Star Media Group-owned beauty and fashion magazine The Kit is expanding beyond digital and print, launching its first event with The Kit Connect Conference on April 5 in Toronto.

Aimed at people who want to break into the beauty and fashion industry, the two day event will be hosted in partnership with the Canadian Arts & Fashion Awards.

Giorgina Bigioni, The Kit‘s publisher, said getting the event off the ground has been a true passion project for her team, noting members of her staff have made similar jumps from outside the industry into the world of beauty and fashion themselves. The team was inspired by similar work by Teen Vogue in the U.S., which has been involved in educating its readers on breaking into the industry.

The conference will include panel discussions from marketers, artists, editors, retailers, designers and bloggers, offering tips, advice and stories on how to break into the industry. The event costs $99 to attend, which includes a gift bag and pre-shopping party.

Most, but not all, of the attendees will likely be students, said Bigioni, adding that the idea of an event series is something her team is open to expanding in the future.

The event is being promoted with ads in The Toronto Star, Metro and The Kit, as well as with a paid social media push.

Currently The Kit‘s paper edition has a circulation of 300,000 issues and goes out about 40 times a year. The Kit Compact has a circulation of 125,000 and is printed six times a year and The Kit Chinese has a circulation of 40,000 and is produced nine times a year. Online, had 225,000 unique visitors last month.