Articles Tagged ‘The Kit’


The Kit dives further into experiential with pop-up

The Star Media Group-owned publication is looking to better engage its readers and play in the retail space.

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The Kit gets into events with Connect

The Star Media Group title is targeting those interested in breaking into the beauty and fashion industry with the new conference.


The Kit Compact goes national

Inspired by the success of the pop-up concept in Toronto, the publisher is expanding the business to reach fashion-forward women in other Canadian markets.


Forever 21 hits Toronto streets with The Kit

On-street brand ambassadors in Forever 21 fashion will be a key part of The Kit Compact ‘s distribution strategy.

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Kit it out with print pop-up

The Toronto-based fashion magazine The Kit is launching its first-ever pop-up special with a range of branding ops.


The Kit to launch free Toronto ‘pop-up’ magazine

In addition to the brand extension, the fashion and beauty publication has hired Laura deCarufel as its new editor-in-chief.


September issues: The Kit rebrands

Publisher Giorgina Biogioni on why the beauty and fashion title has updated across platforms and added a weekly shoppable e-newsletter.


The Kit expands with French print version

Giorgina Bigioni, publisher of the Torstar-owned beauty mag, on how it plans to reach women in Quebec.


The Kit redesigns on tablet and smartphone

With a cleaner portrait-style design and more visuals and interactive features, the fashion and beauty magazine is aiming to lead in its category for mobile publications.


The Kit restructures

The Torstar beauty and fashion mag has hired an editor in chief to refocus its weekly print edition.


The Kit launches in print

A paper edition of the Torstar-owned beauty and fashion site launches Sept. 8.