Jeff Greenspoon, co-CEO of Isobar Canada, has expanded his role within the Dentsu family.

Greenspoon, who has been with Isobar since 2014, is now chief product officer for Dentsu Aegis Network Canada, while maintaining his position at Isobar.

In the new position, Greenspoon will focus on delivering Dentsu’s integrated product, creating client and group solutions that leverage the expertise of Dentsu’s various agency brands. He will lead three teams: brand solutions, brand development and innovation.

“It’s critical that we partner with our clients in the most inventive ways to fuel their growth,” said Greenspoon in a statement. “At the core, what we’re doing is using the strength of the entire network to push brand and technology platforms further.”

He will report to Annette Warring, CEO and chair of Dentsu Aegis Network Canada.