Along with a major change in weather comes a major change in the leading radio stations. Across the country, many of the top radio stations in each market changed this past quarter, showing that many stations couldn’t ride the momentum of their winning Christmas strategies.
The latest PPM release from Numeris shows who tuned in during the 13-week coverage period from Feb. 25 to May 29 in the five key PPM markets.
Toronto
Although CHFI-FM’s Christmas music strategy propelled it into the top for the winter quarter, CBC Radio one pulled back on top with a 13.3% share for A12+, up from 12.3%. CHFI was also knocked out of the top spot with women 25 to 54, with CHUM-FM taking over with a 17.7% share, up massively from 13.6%. BOOM-FM continues to hold the number-one spot for men 25 to 54, although its share decreased to 11.1% (down from 12.6%). For the millennial set, CHUM leads the way for both men (11.6%) and women (14.7%). However, CHFI nips at CHUM’s heels for women 18 to 34, with 14.6%.
Vancouver
CBC Radio One also pulled back on top in Vancouver with 12+, and grew its share to 17% from 14%. Staying in the top with women 25 to 54 was QM-FM, although its 18.6% share was less than its 21.9% share during its Christmas-heavy quarter in the last report. For men 25 to 54, CBC Radio One also dominated, delivering a 13% share (up from 12.2%). The FOX followed closely in this demo with 11.9%, and topped the male 18 to 34 demo with a 16.6% share of hours tuned (down from 17.3%). For women 18 to 34, an unexpected station took the top; Rock101 pulled ahead with this demo for a 14.3% share.
Edmonton
NOW Radio, which was previously tied with talk radio station 630 CHED, took the sole bragging rights for the market, although its share was down slightly (9.2% from 9.6%). The station also leads with women 25 to 54 (20%), men 18 to 34 (12.5%) and women 18 to 34 (19%). For men 25 to 54, adult hits station CRUZ-FM still topped the list with a 10.5% share, up ever-so-slightly form 10.3%.
Calgary
CBC Radio One took this market as well for 12+, growing its market share to 9.4% from 8.1% and stealing the top from oldies station XL103. For women, CHFM and Wild 95.3 took back the lead from Country 105; CHFM scored with 25 to 54 with an 8.9% share and Wild took 18 to 34 with a 13.1% share. For men, alternative rock station X92.9 held onto the top spot with 25 to 54 (down slightly from 10.9%) while CKCE-FM stole the lead away from X92.9 with 18 to 34, with a 9.7% share.
Montreal
In the Franco market, CHMP stayed on top with adults 12% at a 17.3% share (down from 18.9%). Women 25 to 54 tuned into CITE-FM, which delivered a 23.2% share (down from 25.4%). Men 25 to 54 chose CHMP, which took a 15.5% share with this demo (down from 16.2%).
In the Anglophone market, CJAD 800 stayed on top as well with 26.7% (down from 27.1%). Women 25 to 54 chose The Beat 92.5 once again, with a noteworthy 32.5% share (up from an even 30%). Men 25 to 54 picked CHOM-FM, which grew its market share with this group to 19.1% (up from 18.3%).
David Bray is President of Bray & Partners Communications.
Toronto
Share of hours tuned (Mon to Sunday, 5 a.m. to 1 a.m.)
|
Station |
A12+ PPM Feb. 25- May 26 |
A12+ PPM Nov. 26- Feb. 24 |
W25-54 PPM Feb. 25- May 26 |
W25-54 PPM Nov. 26- Feb. 24 |
M25-54 PPM Feb. 25- May 26 |
M25-54 PPM Nov. 26- Feb. 24 |
|
CBC Radio Two |
2.1 |
2.0 |
1.6 |
1.4 |
1.6 |
1.3 |
|
CBC Radio One |
13.3 |
12.3 |
11.1 |
11.7 |
9.3 |
9.9 |
|
AM 640 Toronto |
1.5 |
2.2 |
1.0 |
2.0 |
1.9 |
2.5 |
|
Classical 96.3 FM |
6.6 |
6.8 |
1.7 |
1.4 |
4.7 |
4.6 |
|
102.1 The Edge |
2.1 |
2.1 |
2.8 |
2.8 |
3.8 |
4.4 |
|
News Talk 1010 |
6.7 |
6.1 |
1.8 |
2.1 |
2.4 |
1.6 |
|
680 News |
5.9 |
6.1 |
4.5 |
4.4 |
6.0 |
7.0 |
|
93.5 The Move |
1.2 |
1.0 |
1.8 |
1.7 |
1.2 |
1.4 |
|
AM 740/96.7 FM |
2.9 |
3.4 |
.4 |
1.0 |
.7 |
.6 |
|
Boom 97.3 |
8.7 |
8.7 |
9.8 |
10.4 |
11.1 |
12.6 |
|
98.1 CHFI-FM |
9.9 |
13.7 |
12.4 |
17.7 |
8.4 |
11.0 |
|
TSN |
.8 |
.6 |
1.0 |
.8 |
1.6 |
1.5 |
|
104.5 CHUM-FM |
6.6 |
6.2 |
17.7 |
13.6 |
6.5 |
5.5 |
|
Z103.5 |
1.8 |
1.4 |
3.7 |
2.5 |
2.1 |
2.0 |
|
Q107 |
6.0 |
5.6 |
3.1 |
1.9 |
8.7 |
7.4 |
|
Sportsnet 590 The FAN |
1.7 |
1.4 |
1.0 |
.5 |
2.7 |
2.7 |
|
Jazz FM 91 |
1.6 |
1.7 |
1.7 |
.7 |
.6 |
.5 |
|
Jewel 88.5 |
2.1 |
1.7 |
.7 |
.6 |
1.0 |
.5 |
|
Virgin Radio 99.9 |
4.3 |
3.9 |
5.6 |
6.2 |
5.7 |
4.9 |
|
KISS 92.5 |
3.2 |
3.0 |
6.4 |
4.8 |
4.1 |
4.5 |
|
G98.7 |
1.6 |
1.5 |
1.5 |
1.0 |
.3 |
.2 |
|
Indie 88.1 |
1.5 |
1.5 |
2.2 |
2.5 |
3.3 |
3.3 |
Vancouver
Share of hours tuned (Mon to Sunday, 5 a.m. to 1 a.m.)
|
Station |
A12+ PPM Feb. 25- May 26 |
A12+ PPM Nov. 26- Feb. 24 |
W25-54 PPM Feb. 25- May 26 |
W25-54 PPM Nov. 26- Feb. 24 |
M25-54 PPM Feb. 25- May 26 |
M25-54 PPM Nov. 26- Feb. 24 |
|
CBC Radio One |
17.0 |
14.0 |
5.8 |
5.1 |
13.0 |
12.2 |
|
CBC Radio Two |
2.3 |
2.9 |
.6 |
.6 |
1.1 |
.6 |
|
94.5 Virgin Radio |
4.6 |
5.1 |
6.8 |
6.4 |
6.0 |
5.5 |
|
Rock 101 |
10.5 |
10.1 |
10.2 |
11.5 |
9.6 |
10.6 |
|
99.3 The Fox |
5.3 |
5.5 |
5.9 |
7.9 |
11.9 |
11.6 |
|
BNN Bloomberg Radio |
.3 |
.3 |
0.0 |
0.0 |
.2 |
.3 |
|
KISS Radio 104.9 |
3.6 |
3.1 |
7.6 |
4.8 |
2.9 |
3.2 |
|
LG104.3 |
4.4 |
4.2 |
3.6 |
3.4 |
4.2 |
3.1 |
|
AM 730 Traffic |
1.0 |
1.2 |
.8 |
1.1 |
1.5 |
1.8 |
|
103.5 QM FM |
10.9 |
14.3 |
18.6 |
21.9 |
9.0 |
11.5 |
|
CISL Sportsnet 650 |
1.4 |
1.4 |
3.0 |
2.1 |
1.0 |
1.1 |
|
93.7 JR FM |
5.4 |
5.0 |
9.4 |
9.9 |
3.7 |
2.8 |
|
96.9 Jack FM |
5.6 |
4.8 |
7.6 |
5.2 |
6.6 |
7.4 |
|
CKNW |
10.3 |
10.3 |
.5 |
.6 |
10.1 |
10.0 |
|
102.7 The Peak |
2.5 |
2.6 |
4.3 |
3.7 |
3.6 |
2.8 |
|
TSN 1040 |
2.2 |
2.4 |
.3 |
.4 |
2.1 |
2.1 |
|
News 1130 |
4.7 |
4.9 |
4.7 |
4.3 |
4.3 |
4.5 |
|
Z 95.3 |
4.4 |
4.4 |
6.1 |
7.6 |
4.8 |
4.8 |
|
Praise 106.5 |
2.4 |
2.6 |
2.4 |
2.0 |
3.0 |
2.3 |
Edmonton
Share of hours tuned (Mon to Sunday, 5 a.m. to 1 a.m.)
|
Station |
A12+ PPM Feb. 25- May 26 |
A12+ PPM Nov. 26- Feb. 24 |
W25-54 PPM Feb. 25- May 26 |
W25-54 PPM Nov. 26- Feb. 24 |
M25-54 PPM Feb. 25- May 26 |
M25-54 PPM Nov. 26- Feb. 24 |
|
CBC Radio One |
7.4 |
7.9 |
4.4 |
3.6 |
3.5 |
3.8 |
|
CBC Radio Two |
1.2 |
1.2 |
.7 |
1.1 |
1.2 |
.5 |
|
CFBR-FM The Bear |
7.1 |
5.6 |
6.5 |
5.6 |
9.5 |
8.9 |
|
CFCW |
4.4 |
5.2 |
.1 |
.1 |
1.3 |
1.5 |
|
104.9 Virgin Radio |
2.5 |
3.0 |
4.1 |
3.7 |
2.3 |
3.4 |
|
TSN 1260 |
2.9 |
3.0 |
.2 |
.2 |
6.4 |
6.6 |
|
KISS 91.7 |
5.7 |
4.7 |
8.7 |
8.2 |
3.5 |
3.7 |
|
Sonic 102.9 |
5.7 |
5.0 |
10.0 |
8.5 |
9.3 |
7.8 |
|
630 CHED |
7.4 |
7.1 |
1.9 |
1.8 |
6.0 |
6.8 |
|
Global News880 |
1.5 |
1.5 |
.3 |
.5 |
.9 |
1.0 |
|
K97 |
4.6 |
4.2 |
3.9 |
3.1 |
6.3 |
6.1 |
|
CISN Country |
7.5 |
7.3 |
7.4 |
7.5 |
5.4 |
4.6 |
|
UP 99.3 |
6.7 |
6.0 |
5.6 |
7.5 |
8.9 |
6.0 |
|
HOT 107 |
3.4 |
3.1 |
4.3 |
3.8 |
3.8 |
3.8 |
|
95.7 CRUZ FM |
4.6 |
4.5 |
2.5 |
2.0 |
10.5 |
10.3 |
|
92.5 The Chuck |
3.5 |
3.5 |
5.8 |
5.9 |
3.4 |
3.6 |
|
102.3 NOW! Radio |
9.2 |
9.6 |
20.0 |
20.9 |
8.3 |
9.2 |
|
96.3 The Breeze |
6.9 |
9.6 |
5.4 |
9.9 |
3.1 |
5.2 |
|
CKUA-FM |
2.5 |
2.4 |
2.9 |
1.1 |
2.8 |
2.6 |
Calgary
Share of hours tuned (Mon to Sunday, 5 a.m. to 1 a.m.)
|
Station |
A12+ PPM Feb. 25- May 26 |
A12+ PPM Nov. 26- Feb. 24 |
W25-54 PPM Feb. 25- May 26 |
W25-54 PPM Nov. 26- Feb. 24 |
M25-54 PPM Feb. 25- May 26 |
M25-54 PPM Nov. 26- Feb. 24 |
|
|
CBC Radio One |
9.4 |
8.1 |
2.7 |
2.7 |
4.1 |
3.4 |
|
|
CBC Radio Two |
2.2 |
2.7 |
2.5 |
2.7 |
2.4 |
2.3 |
|
|
Sportsnet Fan 960 |
3.0 |
3.3 |
.5 |
1.0 |
5.7 |
6.8 |
|
|
X92.9 |
5.4 |
5.4 |
5.3 |
5.2 |
10.1 |
10.9 |
|
|
CFFR 660 News |
4.4 |
4.7 |
1.6 |
1.7 |
4.1 |
4.5 |
|
|
Q107 |
5.4 |
4.7 |
2.9 |
3.5 |
6.0 |
6.6 |
|
|
XL103FM |
8.6 |
9.7 |
7.9 |
7.7 |
8.5 |
9.6 |
|
|
95.9 CHFM |
4.9 |
6.4 |
8.9 |
9.5 |
4.4 |
6.4 |
|
|
News Talk 770 |
8.3 |
9.3 |
2.5 |
2.1 |
3.5 |
2.7 |
|
|
98.5 Virgin Radio |
4.7 |
4.5 |
7.8 |
7.6 |
5.6 |
5.2 |
|
|
Soft Rock 97.7 |
6.7 |
5.9 |
8.6 |
6.4 |
4.7 |
5.3 |
|
|
96.9 Jack-FM |
3.7 |
3.9 |
4.9 |
4.9 |
4.8 |
4.6 |
|
|
CJAY 92 |
4.8 |
3.7 |
4.2 |
3.9 |
8.0 |
6.8 |
|
|
KOOL 101.5 |
4.7 |
3.7 |
8.8 |
6.5 |
6.3 |
4.5 |
|
|
90.3 AMP Radio |
3.7 |
4.2 |
5.7 |
5.9 |
4.0 |
3.4 |
|
|
Funny AM1060 |
.7 |
1.3 |
.4 |
.5 |
1.5 |
1.9 |
|
|
Country 105 |
7.7 |
7.8 |
8.3 |
13.9 |
4.0 |
3.3 |
|
|
Wild 95.3 |
4.0 |
3.3 |
7.5 |
6.2 |
4.8 |
3.9 |
|
Montreal (Franco)
Share of hours tuned (Mon to Sunday, 5 a.m. to 1 a.m.)
|
Station |
A12+ PPM Feb. 25- May 26 |
A12+ PPM Nov. 26- Feb. 24 |
W25-54 PPM Feb. 25- May 26 |
W25-54 PPM Nov. 26- Feb. 24 |
M25-54 PPM Feb. 25- May 26 |
M25-54 PPM Nov. 26- Feb. 24 |
|
CBF FM: 95,1 Première Chaîne |
12.5 |
14.4 |
6.4 |
7.5 |
8.3 |
9.2 |
|
CBFXFM: Ici Musique 100,7 |
2.8 |
2.9 |
1.2 |
1.3 |
1.9 |
2.5 |
|
CBC Radio Two |
.3 |
.3 |
.2 |
.3 |
.5 |
.3 |
|
CBC Radio One |
.6 |
.3 |
.7 |
.5 |
1.5 |
.5 |
|
CFGLFM: 105.7 Rythme FM |
12.3 |
10.5 |
14.9 |
14.1 |
9.7 |
7.6 |
|
CHMPFM: 98.5 FM |
17.3 |
18.9 |
8.2 |
8.8 |
15.5 |
16.2 |
|
CHOM 97.7 FM |
6.5 |
9.9 |
3.8 |
3.4 |
10.8 |
11.0 |
|
CITEF3: 107,3 Rouge fm |
11.7 |
7.7 |
23.2 |
25.4 |
7.7 |
9.6 |
|
CJAD 800 |
.6 |
.4 |
.9 |
1.4 |
.6 |
.5 |
|
Virgin Radio 96 |
3.2 |
4.0 |
4.2 |
3.8 |
3.7 |
5.1 |
|
CKAC: Radio circulation 730 |
.2 |
.2 |
.1 |
.1 |
.1 |
.2 |
|
CKBEFM: The Beat 92,5 |
5.0 |
4.0 |
8.4 |
6.0 |
6.4 |
4.5 |
|
TSN 690 |
.4 |
1.2 |
0 |
0 |
1.6 |
2.4 |
|
CKLXFM: 91,9 Sport |
2.0 |
2.6 |
.6 |
.5 |
4.7 |
3.3 |
|
CKMFFM: NRJ Montréal 94.3 |
6.7 |
8.5 |
9.2 |
8.9 |
11.5 |
12.8 |
|
96.9 CKOI |
11.5 |
8.1 |
14.1 |
12.7 |
11.4 |
8.5 |
|
AM980 |
.3 |
.2 |
.3 |
.6 |
0 |
0 |
Montreal (Anglo)
Share of hours tuned (Mon to Sunday, 5 a.m. to 1 a.m.)
|
Station |
A12+ PPM Feb. 25- May 26 |
A12+ PPM Nov. 26- Feb. 24 |
W25-54 PPM Feb. 25- May 26 |
W25-54 PPM Nov. 26- Feb. 24 |
M25-54 PPM Feb. 25- May 26 |
M25-54 PPM Nov. 26- Feb. 24 |
|
CBF FM: 95,1 Première Chaîne |
.8 |
.6 |
.3 |
.4 |
2.3 |
1.4 |
|
CBFXFM: Ici Musique 100,7 |
.7 |
.6 |
.9 |
.4 |
.3 |
.4 |
|
CBC Radio Two |
2.6 |
2.5 |
1.0 |
.8 |
3.5 |
4.4 |
|
CBC Radio One |
9.1 |
8.7 |
7.6 |
7.1 |
5.4 |
4.4 |
|
CFGLFM: 105.7 Rythme FM |
2.2 |
2.4 |
2.3 |
3.5 |
4.9 |
3.6 |
|
CHMPFM: 98.5 FM |
2.1 |
1.7 |
1.4 |
1.1 |
2.7 |
2.1 |
|
CHOM 97.7 FM |
10.3 |
9.0 |
6.8 |
6.3 |
19.1 |
18.3 |
|
CITEF3: 107,3 Rouge fm |
.9 |
.9 |
1.6 |
1.0 |
1.2 |
1.2 |
|
CJAD 800 |
26.7 |
27.1 |
17.5 |
19.4 |
13.1 |
12.7 |
|
Virgin Radio 96 |
9.7 |
10.1 |
15.4 |
15.6 |
9.3 |
12.0 |
|
CKAC: Radio circulation 730 |
.1 |
.1 |
0 |
0 |
.1 |
.1 |
|
CKBEFM: The Beat 92,5 |
19.6 |
20.5 |
32.5 |
30.0 |
17.5 |
20.6 |
|
TSN 690 |
4.0 |
3.8 |
3.7 |
3.6 |
5.6 |
5.3 |
|
CKLXFM: 91,9 Sport |
.2 |
.1 |
.2 |
0 |
.5 |
.2 |
|
CKMFFM: NRJ Montréal 94.3 |
1.0 |
.9 |
.9 |
.9 |
1.6 |
1.9 |
|
96.9 CKOI |
1.1 |
.9 |
1.3 |
1.2 |
1.8 |
1.1 |
|
AM980 |
.1 |
.1 |
0 |
0 |
0 |
0 |
