CBC names two new Media Solutions leaders

Emilie Laguerre and Patricia Chateauneuf have been tasked with leading development of creative media solutions in Montreal.

CBC and Radio-Canada Media Solutions has made a pair of appointments to its team.

The public broadcaster’s sales team has promoted Patricia Châteauneuf (pictured, above) to the role of executive director, multi-platform media sales for Montreal and Eastern Canada. Effective April 1, she will lead of all multi-platform sales and media creativity initiatives in Quebec and Eastern Canada, which continue to be the main growth area for the group.

Currently director of multi-platform media sales and client innovation, Châteauneuf has been promoted following the retirement of industry veteran Reneault Poliquin.

Emilie LaguerreÉmilie L. Laguerre (pictured, left) has been hired as director of business-to-business marketing and communications. Beginning Feb. 15 and based in Montreal, Laguerre is tasked with bolstering the existing business-to-business team, focusing on positioning the Media Solutions team as experts in delivering creative, innovative, and relevant solutions and products.

Laguerre joins from Reneaud-Bray, a major Quebec bookstore chain, where she most recently served as director, communications and partnerships. S