Summer radio campaigns are continuing strong for a pair of Canadian restaurant chains, according to Media Monitors data for the week of July 4 to 10.

Subway moved up one spot to top the list of most active radio advertisers in Toronto, thanks to the latest phase of its “Eat Fresh Refresh” campaign. Last week’s top advertiser, McDonald’s, dipped to sixth, with Desjardins moving up to second. PC Optimum began a new radio push in third.

In Montreal, McDonald’s and Subway maintained their first and third place spots, respectively. Bell began a new campaign behind its internet service in second, while Casino de Montreal made a big jump up the list to fourth.

Categorically, banks and financial services were the most active advertisers in Toronto, followed by QSRs and insurance companies. In Montreal, QSRs were the most active, followed by insurance and wireless brands.