It looks like tennis fans will not go hungry or thirsty this year at the National Bank Open presented by Rogers.

Following new deals with Tennis Canada, Flow Beverage will be the official water partner of the National Bank Open, while Recipe Unlimited will be the tournament’s food and beverage partner.

As part of the sponsorships, Flow will also be the exclusive water supplier at the two tournament venues – Sobeys Stadium in Toronto and Stade IGA in Montreal – with Recipe Unlimited also servicing fans at the Sobeys Stadium.

For Flow, the partnership will include a comprehensive media plan comprised of in-broadcast brand advertising within the stadiums, Flow products on court during game play and press conference product placement and media board branding.

“This partnership will significantly increase brand awareness, encourage trial of Flow products, and create positive experiences that resonate with our consumers’ healthy lifestyles,” says Flow Beverage’s CEO Nicholas Reichenbach.

Meanwhile, Recipe Unlimited will bring several of its food and beverage brands to the grounds of the National Bank Open’s newly renovated food courtyard in Toronto’s Sobeys Stadium. Recipe Unlimited’s restaurants include Swiss Chalet, Harvey’s, New York Fries, The Keg, Kelsey’s and Montana’s.

The tournament is one of the largest Association of Tennis Professionals and Women’s Tennis Association tournaments in the world and takes place over a week, with matches simultaneously being played in Montreal and Toronto. The events see an average attendance of over 350,000 fans on-site and are televised to over 9 million fans worldwide.