Sponsorship
Lowe’s signs on to another HGTV show
The hardware retailer is on board for season two of Scott’s Vacation House Rules, joining returning sponsors CIBC, Behr, Pollard and Rockwool.
GE sponsors CF Montreal to extend support of Canadian soccer
The appliance maker is also an official partner of the Toronto FC and the Vancouver Whitecaps.
Spotify launches another playlist sponsorship opportunity
Canadian advertisers now have access to display, audio, and video ad opportunities through the personalized playlist’s 12 billion streams.
Open Farm signs on with the Blue Jays
The premium pet food brand is betting on Blue Jays baseball to solidify its community ties.
Molson and Sportsnet to broadcast HNIC in seven languages
The official beer of the NHL builds on its community-focused approach to sponsorship by bringing hockey to a bigger audience.
Dove Men+Care and the Raptors bond over basketball
The brand continues to champion modern fatherhood by expanding on a partnership that does well with families.
ICYMI: WPP plans to centralize data capabilities
Plus, Corus announces a slate of influencer-led digital series and TVA gives Escouade 99 a second season.
Valvoline goes to bat with the Blue Jays
Valvoline extends its “Original Motor Oil” campaign to reach Canadians with new sponsorship.
RBC reupps its relationship with HGTV’s Bryan and Sarah Baeumler
The financial services brand banks on the network’s number one series to promote its digital tools and services.
Chef Anna Olson gets live for branded content
The Canadian online personality is betting on live streaming content for sponsorship opportunities.
Wattpad launches content production offering for brands
The content-creation platform introduces Wattpad Brand Originals to develop branded TV, film, audio and digital media projects.
Twenty Two Media creates sponsorship-fueled content hub
The publisher of Foodism and Escapism wants to grow its footprint on YouTube by developing quick-hit-style branded content.
Bud Light tries a new strategy to support its documentary
Promoting the acclaimed documentary about women DJs required a “fundamentally different” approach in terms of target and platform.
Swiss Chalet renews WW partnership with a big paid strategy
The family service restaurant focuses on community engagement by investing more in social spend.
Top Chef Canada announces three new sponsors
Quaker, Stoneleigh wines and Night Picker join Interac, Lexus, Mill Street and Kid Food Nation for season nine.
