Sponsorship

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Big brands sign on for season two of Canada’s Drag Race

Shoppers Drug Mart, Coca-Cola, Neutrogena and Fido are among those taking a content-focused approach to integration.

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Flow signs on with the Canadiens and Bell Centre

The alkaline water brand will activate around the team and the hundreds of other events hosted at its arena.

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Accenture signs on as Diversity and Inclusion Partner for the Canada Games

The company aims to provide a safe and welcoming experience so athletes and spectators can focus on the competition.

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CIBC takes on sponsorship of the Montreal Canadiens

The bank gets placement on helmets and centre ice as part of the new multi-year deal.

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TSN, Sportsnet announce Raptors schedules

Intuit joins the ranks of Tangerine, Toyota and Burger King as a broadcast sponsor.

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Team Canada suits up with Lululemon as its new official outfitter

The activewear brand takes over from Hudson’s Bay, which had handled these duties since 2005.

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CAA extends its sponsorship with Mirvish

In addition to its previous activations, the brand gets the naming rights to what is now the CAA Ed Mirvish Theatre.

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7-Eleven extends TSN hockey partnership into gaming

The convenience retailer will now sponsor all of BarDown’s sports video game related content.

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Cityline integrates Samsung into its new studio

In addition to showing off new kitchen appliances, the brand is also running a contest focused on living room design.

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Why Visa keeps coming back to TIFF

In addition to balancing its sponsorship portfolio, a second year of a hybrid events has had unexpected benefits for the brand.

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Harvey’s re-ups its sponsorship of PWHPA

The QSR expands on last season’s partnership with naming right’s for the league’s Montreal hub.

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The Bay hits the court with the Toronto Raptors

The retailer has a wealth of in-arena activations planned for the upcoming NBA season.

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RBC keeps up its presence at TIFF

The bank’s 14th year as a sponsor includes once again running a drive-in theatre and integrations with its music program.

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Kabo Fresh Dog Food partners with BuzzFeed for content campaign

The month-long brand awareness campaign is designed to reach seven million dog parents across the country.

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Alouettes sign Groupe Park Avenue as a sponsor

The dealership network’s first professional sports partnership will kick off with a season ticket campaign.