Sponsorship
CFL names ToonieBet official sports betting and casino partner
The deal also gives the platform use of official CFL data and statistics as well as being the league’s odds provider.
Belairdirect takes to the outdoor concert stage this summer
The insurance company has inked a three-year deal with Toronto’s Budweiser Stage and renewed its partnership with Osheaga.
TikTok Canada suspends cultural funding indefinitely
TIFF and the Juno Awards are among the institutions that will not receive renewed sponsorships.
Industry News: Days Inns and Motel 6 sponsor western music festivals
Meanwhile, Meta adds DMs to Threads, and Netflix is reportedly in talks with Spotify for music content.
Hamilton Tiger-Cats and Porter Airlines sign partnership
The airline will launch a number of brand initiatives and fan experiences as it becomes the team’s official carrier.
Maple Leaf Foods teams up with Skip and Flipp
The brand is launching the 2nd phase of its campaign promoting external businesses that would typically be considered competitors.
Amazing Race Canada signs new sponsors Fuze Iced Tea, Specsavers
Longest-standing sponsor Chevrolet returns for the 11th consecutive season.
Coinbase deepens investment in Canada with partnership
The brand will be the cryptocurrency exchange and wallet partner for both Toronto FC and the Toronto Argonauts.
Pizza Pizza expands its presence in Western Canada
The brand has become the official pizza partner of the Winnipeg Blue Bombers, strengthening its “Score a Slice” deal in the region.
Gatorade, Doritos and Sting Energy ink partnership with F1
PepsiCo Foods Canada intends to capitalize on the sport’s growing popularity in the country to reach Gen Z and millennials.
Spotted! Toronto Tempo tips off fan engagement with inaugural activation
The team launched a series of immersive and interactive experiences at Stackt Market, in collaboration with founding partners CIBC and Sephora.
Endy partners with WNBA in the brand’s largest sponsorship deal to date
The Sleep Country-owned brand has become the official partner of the league in Canada.
OLG returns as presenting sponsor of Beaches Jazz Festival
The brand says the festival helps them underscore that 100% of the company’s profits go back to Ontario.
Comic series features stories of Indigenous travel in Alberta
Indigenous Tourism Alberta (ITA), Explore Edmonton and Tourism Calgary partnering with Globe Content Studio to boost visitors.
The SDP partners with SportChek to broadcast from Maple Leaf Square
The NHL playoff collaboration was developed by Rogue Sports, SDPN’s sponsorship sales partner.
