Sponsorship

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SkipTheDishes signs Olympic sponsorship

The multi-year deal will initially be activated with a focus on keeping Team Canada’s loved ones connected during the Games.

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Indochino partners with NBC Olympics for Tokyo 2020

The Canadian fashion retailer is tapping into the hopeful 200 million viewers, spanning 17 nights of Olympic coverage on NBC.

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Kraft Heinz’s Crave and Bud Light join the Toronto Ultra

The brands join a growing list of Overactive Media sponsors looking to tap into esports.

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Canadian Tire renews partnership with COC for eight years

The uniquely long-term partnership also reflects sustained engagement the COC has seen from partners for the game.

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How CBC has changed its partner offering for a very different Olympics

The broadcaster is focusing on customized opportunities and adjacencies that can be better tailored to a brand’s specific goals.

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ICYMI: TD adds Toronto Ultra to its roster

Plus, Quantcast hires a chief privacy officer, Lactalis partners with fintech mobile wallet platform WhatRock and the NFL and Twitter expand their partnership.

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RBC sponsors LGBT+ film festivals across Canada

The initiative includes the launch of the Keep It Queer program to support queer entrepreneurs and their businesses.

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Cottage Life Podcast and Off! partner for season two

The Blue Ant production teams up with Off! for the second year in a row with a new branded content offering.

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Elevent taps Lemmon as chief commercial officer

The sponsorship specialist is growing its footprint outside of Quebec to expand to Toronto, the U.S. and Europe.

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Barilla brings pasta lovers to Italy with expanded partnership plans

In an effort to stand out, the pasta brand layers partnerships with Flight Centre and Ruffino into its marketing mix.

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HelloFresh signs on with Canadian Premier League

The meal kit is looking to reach more families as it becomes the league’s first digitally focused partnership.

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CPL partners with ComeOn!

The new partnership relies on the ongoing popularity of sports betting to drive fan engagement for the soccer league.

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The Junos secure record-setting sponsors

Six first-time sponsors join for the event’s 50th anniversary.

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Bayview Village teams up with Toronto Life to tap into foodies

The Toronto-based shopping centre is trying to connect with customers through a virtual food experience.

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Behind the Globe’s podcast partnerships

The publisher is not only building branded content, but developing subscriber opportunities with new audiences as well.