Walder Amaya

Mobile in-app advertising Apex Mobile Media has launched a new feature, The Altitude Platform, which enables users to manage all their ad creative and production. Users of the platform will now be able to tackle both ad serving and reporting in a single space.

The solution was designed by a team of experienced creative and ad management professionals to offer a simplified and holistic workflow that starts from concept and supports the process all the way to the end of campaign reporting. The platform can be used by marketers, brands, agencies and publishers of all backgrounds.

“The Altitude Platform’s main goal is to offer a solution that will easily empower users to create and track all creative, campaigns and reports under one unified interface,” says Walder Amaya CEO and co-founder Apex Mobile Media and The Altitude Platform.

“We know firsthand from the Apex Mobile Media and Apex Gaming Network side of the business how time consuming it can be to work with multiple partners, platforms and teams for creative builds and reporting.The Altitude Platform was designed to simplify the creative building and reporting process for all users. The objective and goal of The Altitude Platform is to help users focus more of their time on performance, innovation and generating higher return on ad spend for each campaign they run,” adds Chris Lombardi president/co-founder Apex Mobile Media and The Altitude Platform.

The launch also signifies the creation of Apex’s own technology division that will focus entirely on enabling marketers, agencies and publishers to take back control of the ad creation process through the introduction of the platform.