From left to right : Dave Scholz, Alicia Lerardi, Anne-Marie Marois, Jean-Marc Léger and Pat DePietto

Leger has acquired 360 Market Reach, an American company specializing in delivering comprehensive insights to CPG, retail, health and wellness, luxury and travel clients.

Jean-Marc Léger, president of Leger tells MiC there are two ways the new acquisition will help their Canadian clients.

“360 Market Reach are CPG specialists, and that’s the kind of expertise Leger is currently lacking,” says Léger.

The deal will also result in new methods for conducting research.

“360 Market Reach is currently building online communities. They are creating panels of consumers whose behaviors they can follow over the years to understand what they truly need,” adds Léger. “That approach will be imported into Canada.”.

The acquisition will also warrant new hires. Dave Scholz, currently an executive vice-president at Leger, will become executive vice-president and general manager, U.S. 

Meanwhile, the entire 360 Market Reach team will join Leger with Alicia Lerardi and Pat DePietto, co-CEOs and co-founders of 360 Market Reach, becoming executive vice-presidents on Leger’s American team.