Cogeco Media has entered into an exclusive representation agreement in the Quebec market for ad-tech solutions with global programmatic company MiQ.

“Our customers will have access to more reach via these new touchpoints and in a context where return on investment is of paramount importance,” said Caroline Gagnon, vice president of sales, Cogeco Media, adding that the new performance offer puts Cogeco Media on the list of must-have digital solutions.

Leveraging the skills of one hundred data scientists, located all over the world and in Quebec, Cogeco Media will now be able to offer high-performance campaigns adapted to the business objectives of its advertisers across platforms, including audio, video, connected TV and digital signage.

Jason Furlano, SVP of commercial, MiQ further added that the collaboration is predicated on the companies’ shared ambition for innovation and growth.

Cogeco Media owns and operates twenty-one talk and music radio stations across the province of Quebec, including CKOI, 98.5 and Rythme. 

Image by Traveling Otter.