Havas Media Group has launched a new Social Impact Marketplace in Canada that enables clients to make significant investments in ethical and responsible advertising and reach audiences engaged with improving their social and carbon footprint. 

“Creating meaningful media is the core driver for product development at Havas Media,” said Noah Vardon, president at Havas Media Group Canada. “This new offering pairs relevance and brand association with an important cause and business outcomes for our clients.”

Clients and brands signing up to the marketplace are able to access publishers, networks and platforms focused on building a sustainable media ecosystem. Keurig Dr Pepper Canada and Holt Renfrew are two of the clients supporting this initiative. 

All media accessible within the SI Marketplace is vetted and reported on based on carbon footprint in addition to prescribed performance KPIs. Teams at Havas Media can not only measure carbon impact but also activate campaigns with specific ESG (environmental, social, corporate governance) goals in mind without compromising media performance.

This announcement follows the launch of Havas Media’s social equity marketplace in the U.K., which offers advertisers an easy and effective way to support underrepresented groups through digital media spend. Havas Media Group also became the first global holding company to join the Conscious Advertising Network last October.