CBC turned up the volume on the Juno Awards ahead of Monday’s annual celebration of Canadian music.

Prior to the broadcast of the 52nd edition of the awards, CBC renewed its exclusive broadcast and content partnership deal with the Canadian Academy of Recording Arts and Sciences (CARAS) for five years.

The agreement will see CBC broadcast the Juno Awards into 2028, with the new deal starting in Halifax next year on March 24.

CBC has a long history with the Juno Awards, serving as the first broadcaster of the ceremony back in 1975. The broadcast rights were moved to CTV in 2001, where the Junos aired for 16 years before moving back to CBC in 2018.

CBC EVP Barbara Williams said the extension will “deepen our shared commitment to nurture and showcase the very best musical talent from across Canada, including new and emerging voices,” in a statement. “The Junos demonstrate just how vital music creativity is in this country, and we’re looking forward to honouring our long-standing relationship with Canadian musicians and Canadian music fans in the coming years,” she said.

Allan Reid, president and CEO of CARAS, Juno Awards and MusiCounts, added that “our two organizations have had a common vision and shared values and we can’t wait to see where the next five years take us.”

Produced by Insight Productions, the 52nd Juno Awards took place Monday evening in Edmonton in a ceremony broadcast live on CBC and CBC Gem, hosted by Canadian actor Simu Liu.

The broadcast featured TD returning as the official financial institution of the awards, with SiriusXM Canada, TikTok, Audio-Technica, CBC Music, Diageo, Chatters Hair Salon, Destination Indigenous, Long & McQuade and CBC Sports also returning as sponsors. First-time sponsors for this year’s broadcast included Excell, YouTube, Edmonton’s Best Hotels, Alberta Machine Intelligence Institute and Explore Edmonton.

Overnight ratings have not yet been released for Monday’s awards, but the 51st edition of the Junos – the first held in-person since the beginning of the pandemic – drew an AMA of 645,000 viewers on CBC and 500,000 listeners on CBC Radio.

With files from Josh Kolm. A version of this story also appeared on Playback.