Provincial governments are once again the most active advertiser in most major radio markets, according to AdEase data for the week of March 6 to 12 – though not quite all of them.
The Government of Ontario increased its buy in Toronto and Ottawa behind ads promoting new services offered by pharmacists, while the Government of Quebec once again held on to its top spot in Montreal. In Calgary and Edmonton, the Government of Alberta was number one in a top six that remained unchanged in both cities.
It wasn’t all governments at the top, however. In Quebec City, the Quebec International Auto Show was the top radio advertiser. In Vancouver, Subway held on to its top spot from the previous week.
Categorically, QSRs returned to being the most active advertiser category across markets, except for Montreal, where it was second behind government ads. This was helped by Subway maintaining a strong buy behind promoting its newest sandwiches and Tim Hortons beginning a new push behind this year’s “Roll Up to Win” contest.
All figures based on total play counts. Number in brackets is the previous week’s rankings; (NC) denotes no change, (-) denotes an advertiser/category that did not rank the previous week.
Toronto
Advertisers
1. Government Of Ontario: 1776 (268)
2. Subway: 1361 (1)
3. Government Of Canada: 1273 (NC)
4. Canon: 1216 (2)
5. Tim Hortons: 1106 (-)
6. Spence Diamonds: 1096 (NC)
7. Canadian Energy Centre: 1036 (35)
8. Subaru Dealers Association: 1035 (4)
9. Shoppers Drug Mart: 968 (7)
10. Metrolinx: 958 (425)
Categories
1. Quick Serve Restaurants: 4358.99 (NC)
2. Local Government: 3109 (3)
3. Grocery Stores & Supermarkets: 1361 (2)
4. Live Performance Shows: 1350 (15)
5. Jewelry Stores: 1271 (6)
6. Inkjet Printers: 1216 (5)
7. Lottery Draws: 1041 (NC)
8. Energy Associations: 1036 (42)
9. Automotive Imports General: 1035 (8)
10. Pharmacies & Drug Stores: 968 (NC)
Ottawa
Advertisers
1. Government Of Ontario: 1378 (36)
2. Desjardins: 1150 (1)
3. Subaru Dealers Association: 916 (2)
4. Tim Hortons: 715 (-)
5. Subway: 711 (NC)
6. Specsavers Canada: 693 (NC)
7. Public Service Alliance Of Canada: 691 (3)
8. Interprovincial Lottery Corporation: 690 (4)
9. Spence Diamonds: 646 (7)
10. McDonald’s: 554 (246)
Categories
1. Quick Serve Restaurants: 2140 (6)
2. Local Government: 1609 (12)
3. Eyewear & Optical Stores: 1168 (7)
4. Lottery Draws: 1139 (3)
5. Grocery Stores & Supermarkets: 1114 (1)
6. Consumer Property & Casualty Insurance: 1024 (5)
7. Automotive Imports General: 939 (4)
8. Furniture Stores: 895 (9)
9. Unions: 784 (8)
10. Dine-in Restaurants & Bars: 782 (22)
Montreal
Advertisers
1. Gouvernement Du Quebec: 1608 (NC)
2. Tim Hortons: 758 (246)
3. Drug Free Kids: 758 (53)
4. Subway: 673 (NC)
5. Bell: 561.5 (3)
6. Re/Max: 548 (23)
7. Nissan Dealers Association: 547 (-)
8. Renoassistance: 543 (6)
9. National Home Show: 529 (49)
10. Cegep Marie-Victorin: 521 (-)
Categories
1. Local Government: 1808 (NC)
2. Quick Serve Restaurants: 1609 (5)
3. Motorsports & Powersports Retailers: 1120 (11)
4. Dine-in Restaurants & Bars: 976 (2)
5. Youth Associations: 758 (54)
6. General Home Improvement Services: 744 (7)
7. Furniture Stores: 742 (13)
8. Consumer Property & Casualty Insurance: 719.5 (NC)
9. Exhibitions: 692 (28)
10. Import SUVs: 592 (66)
Quebec City
Advertisers
1. Salon international de l’auto de Quebec: 828 (NC)
2. Leclerc Communication: 432 (10)
3. Live Nation: 377.5 (27)
4. Crave: 345 (NC)
5. Videotron: 334 (16)
6. Desjardins: 326 (2)
7. Cartier Chevrolet: 302 (281)
8. Dormez-vous Sleep Centers: 278 (5)
9. Gouvernement Du Quebec: 248 (NC)
10. Les Glissades De Tewkesbury: 241 (8)
Categories
1. Exhibitions 1024 (NC)
2. Dine-in Restaurants & Bars 856 (NC)
3. Telecom Provider 556 (23)
4. Quick Serve Restaurants 467 (5)
5. Heating & Cooling Services 424 (4)
6. Ticket Purchase Services 377.5 (42)
7. TV & Streaming Services 345 (11)
8. Mattress Stores 343 (14)
9. Sporting Good Stores 337.5 (45)
10. Hotels & Resorts 329 (NC)
Calgary
Advertisers
1. Government Of Alberta: 1292 (NC)
2. Tim Hortons: 905 (NC)
3. Subway: 874 (NC)
4. The Dairy Farmers Of Canada: 813 (NC)
5. Desjardins: 785 (NC)
6. Spence Diamonds: 752 (NC)
7. Mcdonald’s: 697 (29)
8. Service Federal Credit Union: 646 (236)
9. Family Braces: 636 (NC)
10. Alpine Credits: 595 (12)
Categories
1. Quick Serve Restaurants: 2510 (2)
2. Local Government: 1432 (1)
3. Political Associations: 1054 (33)
4. Food Associations: 942 (7)
5. Dental Clinic: 931 (NC)
6. Furniture Stores: 929 (16)
7. Loans: 888 (13)
8. Department Stores: 812 (9)
9. Jewelry Stores: 796 (11)
10. Consumer Property & Casualty Insurance: 785 (NC)
Edmonton
Advertisers
1. Government Of Alberta: 1138 (NC)
2. Spence Diamonds: 893 (NC)
3. Government Of Canada: 869 (NC)
4. Royal Alexandra Hospital Foundation: 816 (NC)
5. Subway: 708 (NC)
6. The Dairy Farmers Of Canada: 703 (NC)
7. Tim Hortons: 682 (-)
8. Stollery Children’s Hospital Foundation: 678 (26)
9. Desjardins: 664 (8)
10. Mcdonald’s: 651 (137)
Categories
1. Quick Serve Restaurants 2843 (2)
2. Local Government 2007 (1)
3. Lottery Draws 1921 (NC)
4. Heating & Cooling Services 1175 (NC)
5. Jewelry Stores 1080 (NC)
6. Food Associations 859 (7)
7. Furniture Stores 839 (18)
8. Appliance Stores 763 (13)
9. Consumer Property & Casualty Insurance 664.5 (NC)
10. Colleges & Universities 657 (16)
Vancouver
Advertisers
1. Subway Restaurants: 1509 (NC)
2. Spence Diamonds: 1106 (NC)
3. CIBC: 1009 (-)
4. Tim Hortons: 946 (-)
5. BCLC: 893 (3)
6. McDonald’s: 875 (115)
7. Canadian Energy Centre: 820 (56)
8. HSBC: 796 (5)
9. Specsavers Canada: 729 (-)
10. Hudson’s Bay: 702 (NC)
Categories
1. Quick Serve Restaurants: 3767 (NC)
2. Jewelry Stores: 1183 (3)
3. Auto Repair Services: 1134 (18)
4. Money Transfer: 1009 (-)
5. Appliance Stores: 943 (6)
6. Loans: 922 (4)
7. Sports Betting: 910 (5)
8. Department Stores: 908 (NC)
9. Energy Associations: 820 (59)
10. General Mortgages (Banks): 796 (-)
