Spotify has brought a localized educational opportunity about audio marketing to Canadian advertisers.

The Spotify Advertising Academy, designed for those at any stage or skill set, is a series of self-guided courses that allow marketers to explore solutions to specific marketing challenges. The interactive learning experiences are designed for anyone from agency execs, brands or business owners.

It is a local version of Spotify’s “Grab the Front Row” course, an offering specific to agencies offered in other markets.

“Showing, not telling, is always the best way to educate folks and The Academy does just that by giving advertisers and agencies an interactive tool to learn the ins and outs of advertising on Spotify,” says Ivan Pehar, head of Canada Ad Sales at Spotify.

According to Vividata’s latest update, podcasts reach 29% of Canadians per week, up from 22% in 2021, with listeners spending nearly an hour listening to podcasts per day.