Google has launched its vehicle ads format in Canada, aiming to better connect shoppers with real-time inventory as they plan their next vehicle purchase.

Available to local dealerships, aggregators and agencies in Canada, the search ad format shows photos, price and mileage information about a vehicle contained in a targeted ad format, directing shoppers to the vehicle description page on the advertiser website.

On the back end, advertisers upload their vehicle feeds to the Google Merchant Center and run a Smart Shopping campaign. This feed contains all the details about the vehicle inventory – the make, model, price, photos, mileage and condition. Those details are used to match shoppers with the most relevant cars as they’re searching.

The platform also helps advertisers keep track of key inventory and ad performance insights.

The format first launched in the U.S. last year. Google says it has helped generate more qualified leads by showing an advertiser’s most relevant listing for a related user query. Beta test results in Canada showed that advertisers who complemented their existing search campaigns with vehicle ads experiences and average 25% increase in conversions.

During the beta test, one advertiser launched a vehicle ads campaign to push the dealership’s used inventory in real time. Vehicle ads were added to its media plan alongside its search campaigns. This resulted, Google claims, in a 27% increase in leads for used vehicles, decreased the cost per acquisition by 18%, and increased the conversion rate by 17%. Another advertiser promoting its used car inventory on search found it drove a 35% increase in conversions and a 12% increase in conversion value.