Articles Tagged ‘Google’

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It’s a mixed bag for Alphabet in Q1

The first of the big digital media companies to report its earnings since the beginning of the pandemic saw growth, but pointed to a slowdown in March.

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What Google’s removal of 600 apps means in the context of ad fraud

Experts say that while this is a drop in the bucket as far as ad fraud is concerned, it could spark more vigilance from advertisers.

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Digital giants account for $25 billion in global ad spend

FAANG brands – Facebook Apple, Amazon, Netflix and Google – up 2019 ad spend more than 20%.

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YouTube was Google’s fastest-growing ad segment in Q4

The tech and media giant released results specific to the video platform for the first time.

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‘C’ is for ‘Chrome to phase out cookies’

Experts from the agency and ad tech side weigh in on what this means for marketers, publishers and everyone in between.

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Ad revenue up 17% at Google

Parent company Alphabet Inc. reported a 23% decline in profit driving down stock prices during after-hours trading, but ads continue to drive growth in overall revenue.

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ICYMI: Politics trend in the podcast world, Google grows in Kitchener

Plus, YouTube launches a Fashion channel with style content creators, industry collaborations and inside access.

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Google brings in nearly $33 billion in ad dollars

Company’s earnings largely attributed to advertising revenue as U.S. DOJ announces investigation into ‘market-leading platforms.’

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What Google’s Chrome changes mean for marketers

Industry insiders say changes will pose a significant challenge in reaching consumers.

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Why the duopoly persists, by the numbers

Warc’s findings show that nearly one-third of all ad dollars will go to Facebook and Google this year. Amidst numerous controversies, why do marketers still love these platforms?

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Waze partners with WPP to grow ad platform

The navigation app has opened up its platform to clients of the GroupM parent company, offering four different ad units.

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Ad growth steady for Google in Q4

Meanwhile, the company’s hardware and cloud services are pulling in significantly more money than last year.

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What’s in store for digital outside the duopoly?

As legacy media companies and digital publishers struggle to keep up, a new report by Polar shows it could only get worse.

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Google ups its sports presence with NBA partnership

After partnering with the Raptors last year, Google has taken a deeper dive into sports.

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Google launches new listing program

The Canadian launch of Services by Google marks the platform’s first venture outside of the U.S.