Articles Tagged ‘Google’
Digital giants account for $25 billion in global ad spend
FAANG brands – Facebook Apple, Amazon, Netflix and Google – up 2019 ad spend more than 20%.
YouTube was Google’s fastest-growing ad segment in Q4
The tech and media giant released results specific to the video platform for the first time.
‘C’ is for ‘Chrome to phase out cookies’
Experts from the agency and ad tech side weigh in on what this means for marketers, publishers and everyone in between.
Ad revenue up 17% at Google
Parent company Alphabet Inc. reported a 23% decline in profit driving down stock prices during after-hours trading, but ads continue to drive growth in overall revenue.
ICYMI: Politics trend in the podcast world, Google grows in Kitchener
Plus, YouTube launches a Fashion channel with style content creators, industry collaborations and inside access.
Google brings in nearly $33 billion in ad dollars
Company’s earnings largely attributed to advertising revenue as U.S. DOJ announces investigation into ‘market-leading platforms.’
What Google’s Chrome changes mean for marketers
Industry insiders say changes will pose a significant challenge in reaching consumers.
Why the duopoly persists, by the numbers
Warc’s findings show that nearly one-third of all ad dollars will go to Facebook and Google this year. Amidst numerous controversies, why do marketers still love these platforms?
Waze partners with WPP to grow ad platform
The navigation app has opened up its platform to clients of the GroupM parent company, offering four different ad units.
Ad growth steady for Google in Q4
Meanwhile, the company’s hardware and cloud services are pulling in significantly more money than last year.
What’s in store for digital outside the duopoly?
As legacy media companies and digital publishers struggle to keep up, a new report by Polar shows it could only get worse.
Google ups its sports presence with NBA partnership
After partnering with the Raptors last year, Google has taken a deeper dive into sports.
Google launches new listing program
The Canadian launch of Services by Google marks the platform’s first venture outside of the U.S.
YouTube rolls out ad pods
The company got a warm reception from some advertisers for its new double-stacked ‘ad pods’ format.
Mobile drives growth at Google in Q3
As traffic from cellular devices grow, so will the cost to acquire mobile traffic.
