Podcast company Acast has made audience segment targeting available on its self-serve hosting and monetization platform.

Previously, advertisers booking campaigns through Acast’s self-serve platform – which launched in November – could only target podcasts by listener demographics, location and show content category. Leveraging Nielsen Audience Segments, Acast’s new targeting feature provides an extra layer of intelligence to its self-serve platform, enabling brands to target listeners within specific segment categories such as business leaders, high income earners, tech enthusiasts, travelers, parents and pet owners. The self-serve ad platform also allows advertisers to measure campaign performance at every step of the conversion funnel.

This service is now available to advertisers in the U.S., Canada and Australia, giving them access to more than 92,000 podcasts.

Niklas Lagerberg, product manager at Acast, says that audience segment targeting brings a first-class experience to the self-serve platform by enabling more accurate audience targeting at the moment of ad injection. And while self-serve platforms are typically geared towards small- and medium-sized businesses, he adds that there has also been demand from larger advertisers.

“We built our self-serve advertising platform as a response to the market demand from advertisers and have continued to innovate in ways that keep their needs central to the product,” Lagerberg says. “We’ve seen not just more advertisers, but more experienced advertisers booking podcast campaigns through the self-serve platform.”