Articles Tagged ‘Acast’

Acast sales increase in North America
The podcast company’s financial report shows that 2024 net sales rose by 19%.

What the rise of video podcasts means for advertisers
Experts weigh in on the evolution from an audio-only medium to a multimedia experience.

Audio consumers prefer podcast ads: report
Acast’s latest study gives insight into people’s relationship with commercials in different mediums.

Acast to feature 12 Indigenous podcasts in partnership with ISO
The Swedish company will support the Indigenous Screen Office’s inaugural podcasting program.

Acast benefits from the increasing popularity of video podcasts
The company recorded a 46% growth in the number of brands launching podcasts as part of multichannel campaigns in 2023.

Podcast listeners prefer brands with 360-degree media strategy
According to Acast’s latest report, 79% of consumers say that in-person and offline experiences provided by brands have a significant impact on their purchasing decisions.

Acast says Canadian marketers are keen on podcasts
The Swedish company finds that marketers who are experienced in the medium are most likely to believe that the industry will grow over the next five years.

Acast and Amazon Music announce Canadian podcast program
The program is designed to invest in Canadian independent podcasters and strengthen the platform’s breadth of content.

Videotron, CBC and Gusto enter new partnerships
Platform news you may have missed, from podcast adaptations to reality TV integrations.

The differences between English and French podcast audiences
Research from Acast shows variances in genre preferences and receptiveness to advertising.

Acast launches segment targeting for podcast audiences
Using Nielsen Audience Segments, the company brings more sophisticated targeting options to its self-serve platform.

Podcast listeners are very open to conversion after hearing ads
Acast research finds the personal connection with a host and interest-focused content are strong motivators for listeners.

Canadaland partners with Acast to attract new ad opportunities
The podcast platform will handle distribution, sales and promotion for the network’s news and culture shows.

Acast targets podcast ads based on what’s discussed in an episode
Conversation Targeting uses AI-powered speech analysis to allow for dynamic insertion around different subjects.

Intuit signs on for Acast’s Fred VanVleet podcast
The financial software provider wants to strengthen its association with the full range of challenges entrepreneurs face.