Pinterest has launched two new ad products designed to reach consumers when they are most open to inspiration and purchase.

Premiere Spotlight is a high-visibility awareness format that allows brands to exclusively own premium video placements on the platform, such as the search page, for a desired length of time. The units, geared towards new product launches, take up approximately half of a mobile device’s screen.

During a testing phase, an Old El Paso campaign in Canada for Cinco de Mayo had more than double the video completion rate compared to CPG benchmarks, according to Pinterest’s internal data. The format is now available in the Canada, U.S., UK, Canada, Germany, France and Australia markets.

The new Travel Catalog ads allow travel brands who already use Pinterest’s product catalog technology to upload products to the platform to convert listings into a product pin ad. Once their catalog is uploaded, each listing is automatically turned into a dynamic product Pin with relevant travel booking information, such as hotel brand name, pricing, images and descriptions, as well as a link to the booking website. Pinterest users can be targeted based on location data provided in their feed.

Pinterest says retailers who have uploaded their catalogs and tagged their products during testing have seen nearly a 30% increase in attributed checkouts.