Articles Tagged ‘Pinterest’

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BMO turns wrapping paper into ad space

Images of products from women-owned businesses drive to a Pinterest board filled with shoppable items.

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Coty first beauty company to use new Pinterest ad option

Covergirl and Sally Hansen brands turned content from influencers into paid ads targeting Canadians on the platform.

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Pinterest debuts new tools focused on shopability

The features include a tool that dynamically creates ads based on a retailer’s product catalogue.

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Pinterest makes influencer content more shoppable

The ability to more easily establish and disclose brand partnerships opens up more opportunities for advertisers on the platform.

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Pinterest bans weight loss ads

The ad policy update expands on existing ones prohibiting body shaming and dangerous weight loss claims.

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The difference(s) between Gen Z and millennials on Pinterest

The platform provides some insight for media buyers and advertisers around what millennial and Gen Z shoppers are looking for on social.

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Pinterest makes it easier for brands to sell

Improving brand trust and discoverability has Canadian retailers like Knix and Article testing out the new platform features.

Pinterest Is A Visual Discovery Engine For Ideas Like Dinner Recipes, Home And Style Inspiration, And More

Does Pinterest’s push around positive content offer enough to brands?

Pinterest’s new acceptable use guidelines and online safety tools may not be enough to attract more advertising.

Pinterest Is A Visual Discovery Engine For Ideas Like Dinner Recipes, Home And Style Inspiration, And More

Pinterest tailors first business marketing campaign to advertisers

To compete in a competitive global ad market, the social platform is highlighting strength in categories including beauty, auto and finance.

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Pinterest grows its investment in Canada

The platform is making hires to strengthen its relationship with local advertisers and establish a shopping-focused engineering hub.

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Pinterest introduces new video units and measurement tools

The social platform also unveiled research about its “new generation” of users in Canada.

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Pinterest teams up with YSL Canada for new ad format

The social platform is adding video to its shopping catalogues in an effort to create some holiday shopping magic.

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Shiseido builds a beauty box on Pinterest

As the brand looks to increase its ecommerce sales, it’s seeking skincare-savvy social users.

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ICYMI: Pinterest, Rogers Sports & Media make new commitments to social justice

Plus, Global adds new specials and a unique new comedy.

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What’s different about Pinterest’s Story feature?

Pinterest is a very different platform from Instagram and Snapchat. Will Story Pins help it assimilate, or differentiate?