Digital out-of-home company Dive Billboards and neighbourhood social app Nextdoor Canada have launched Nextdoor Outdoor, a new solution allowing advertisers to connect with their communities by merging online and offline content.

Nextdoor is social app built around helping users connect with others living in their neighbourhood. In recent years, it has been looking to develop its options for advertisers, who have been showing increasing demand for the kind of hyper-local data Nextdoor has at its disposal, launching things like a self-serve ad platform first launched last year.

The new strategic partnership, available to clients in Canada, U.S. and U.K., will allow advertiser content on Nextdoor to appear across inventory operated by Dive, which specializes in bringing user-generated social content to out-of-home screens to increase reach. The goal is an offering that combines Nextdoor’s hyper-local focus and reach with the impact and traffic brought by Dive’s digital outdoor advertising platform.

Christopher Doyle, managing director of Nextdoor Canada, says the company has previously worked with Dive on campaigns for Fred Victor and Toronto FC, which led to the companies Canadian teams building out the solution, now being rolled out internationally.