McDonald’s was once again the most active TV advertiser in Canada by a large margin last week, according to media monitoring data from AdEase, but several other
Among them is Leon’s, which jumped up to the second-most active nationally with new and existing ads for its sales events, and Wendy’s, which was second nationally.
Tim Hortons also began a new campaign this week behind its cold coffee beverages, which was the most-played single ad in the country.
Between McDonald’s, Wendy’s and Tims – alongside significant buys from A&W and Burger King – QSRs were once again the most active advertiser category across markets and on specialty.
Vancouver
Advertisers
McDonald’s: 1342 (1)
A&W: 666 (5)
Leon’s Furniture: 579 (7)
Subaru Canada: 477 (8)
Uber: 460 (2↓)
Wendy’s Restaurant: 444 (21)
Toyota Dealers Association: 422 (17)
Government Of British Columbia: 389 (10)
Doordash Inc.: 384 (4)
Subway Restaurants: 359 (6)
Categories
Quick Serve Restaurants: 4075 (1)
Furniture Stores: 1433 (2)
TV & Streaming Services: 655.83 (3)
Chips, Crisps, Popcorn & Pretzels: 618 (26)
Automotive Corporate: 610 (10)
Department Stores: 528 (6)
Online Travel Agency: 480 (9)
Carpooling & Ride-Sharing Services: 436 (4)
Food Delivery Services: 415 (5)
Local Government: 391 (14)
Calgary
Advertisers
McDonald’s: 1355 (1)
Leon’s Furniture: 772 (3)
Blue Cross Insurance: 609 (2)
Wendy’s Restaurant: 598 (13)
The Brick: 504 (8)
Subaru Canada: 497 (11)
Toyota Dealers Association: 493 (10)
Calgary Stampede: 462 (122)
Subway Restaurants: 448 (9)
A&W: 374 (6)
Categories
Quick Serve Restaurants: 4118 (1)
Furniture Stores: 1809 (2)
Online Travel Agency: 734 (3)
TV & Streaming Services: 680.83 (5)
Chips, Crisps, Popcorn & Pretzels: 622 (27)
Benefit Plan: 609 (7)
Automotive Corporate: 582 (11)
Department Stores: 506 (8)
Import Trucks (Dag): 493 (12)
Pain Relief Medication: 475 (25)
Toronto
Advertisers
McDonald’s: 1402 (1)
Leon’s Furniture: 844 (6)
Interprovincial Lottery Corporation/Ilc: 795 (2)
Crave TV: 496.5 (4)
Government Of Ontario: 485 (7)
Subaru Canada: 465 (12)
Toyota Dealers Association: 433 (15)
Td Canada Trust: 429 (77)
The Brick: 414 (23)
Ontario Lottery And Gaming Corporation: 400 (11)
Categories
Quick Serve Restaurants: 3477 (1)
Furniture Stores: 1885 (4↑)
TV & Streaming Services: 1253.5 (2)
Lottery Draws: 948 (3)
Online Travel Agency: 651 (9)
Chips, Crisps, Popcorn & Pretzels: 637 (42)
Automotive Corporate: 532 (15)
Jewelry Stores: 501 (13)
Local Government: 484 (12)
Department Stores: 484 (8)
Montreal
Advertisers
McDonald’s: 987 (1)
Loto-Quebec: 481 (14)
Audible: 461 (6)
Subaru Canada: 430 (5)
Bce (Bell): 428 (2)
Pc President’s Choice: 425 (161)
Saq: 358 (9)
Air Canada Corp: 345 (12)
Crave TV: 340.5 (15)
Toyota Dealers Association: 311 (3)
Categories
Quick Serve Restaurants: 2435 (1)
Furniture Stores: 1149 (2)
Online Travel Agency: 726 (7)
TV & Streaming Services: 644.67 (6)
Chips, Crisps, Popcorn & Pretzels: 525.5 (29)
Automotive Corporate: 520 (13)
Tourism Boards: 515 (12)
Domestic Light Beer: 504 (14)
Department Stores: 501 (3)
Lottery Draws: 493 (4)
Canada Specialty
Advertisers
McDonald’s: 2201 (1)
Trivago Gmbh: 1610 (3)
Crave TV: 1352 (2)
Burger King: 1179 (6)
Wendy’s Restaurant: 1162 (21)
Downy: 1059 (9)
Tim Horton’s: 1036 (39)
Tide: 979 (5)
Chevrolet Canada: 964 (76)
Dairy Queen Corporation: 882 (4)
Categories
Quick Serve Restaurants: 10239 (1)
TV & Streaming Services: 3238.42 (2)
Online Travel Agency: 2810 (3)
Candy, Candy Bars, Caramels, Chocolate & Fudge: 2014 (4)
Furniture Stores: 1775 (7)
Pain Relief Medication: 1635 (6)
Chips, Crisps, Popcorn & Pretzels: 1401 (74)
Specialty Apparel Stores: 1311 (13)
Domestic Trucks: 1239 (26)
Movie Trailer: 1146.5 (11)
