McDonald’s was, by far, the most active advertiser on televison for the week of September 11 to 17, according to media monitoring data from AdEase.
The QSR has been holding strong at the top spot on the national list for several weeks now as it bets big on its Mighty McMuffin and Crispy Ranch menu items.
Menawhile, The Brick moved into second place from the previous week’s #4, and Downy jumped to #3, up from #7.
As it has been previous weeks, the top buying category was Quick Service Restaurants, with TV & Streaming Services coming in at #2, and Furniture Stores landing in the #3 position.
All figures based on total play counts. Number in parentheses is the previous week’s rankings; (-) denotes an advertiser/category that did not rank the previous week.
Vancouver
Top Advertisers
- Mcdonald’s: 1019 (1)
- Uber: 439 (90)
- The Brick Warehouse: 371 (6)
- Doordash: 364 (4)
- Encorp Pacific (Canada): 361 (5)
- Subaru Canada: 348 (-)
- Tim Horton’s: 340.5 (3)
- Ford Dealers Association: 333 (32)
- Toyota Dealers Association: 326 (130)
- Subway Restaurants: 304 (7)
Top Categories
- Quick Serve Restaurants: 2679.5 (1)
- Furniture Stores: 898 (2)
- Tv & Streaming Services: 630.5 (6)
- Chips, Crisps, Popcorn & Pretzels: 583 (104)
- Online Travel Agency: 528 (10)
- Pain Relief Medication: 509 (5)
- Chequing Accounts: 503 (8)
- Automotive Corporate: 462 (26)
- Food Delivery Services: 425.5 (4)
- Meal Kit Services: 421 (14)
Calgary
Top Advertisers
- Mcdonald’s: 1275 (1)
- The Brick Warehouse: 727 (3)
- Toyota Dealers Association: 373 (133)
- Wendy’s Restaurant: 369 (372)
- Subaru Canada: 344 (-)
- Doordash: 342 (5)
- Subway Restaurants: 332 (6)
- Jeep Dealers Association: 323 (41)
- Tim Horton’s: 322.5 (4)
- Ford Dealers Association: 307 (36)
Top Categories
- Quick Serve Restaurants: 2980.5 (1)
- Furniture Stores: 1227 (2)
- Tv & Streaming Services: 590.5 (5)
- Chips, Crisps, Popcorn & Pretzels: 578 (85)
- Pain Relief Medication: 510 (4)
- Chequing Accounts: 481 (6)
- Automotive Corporate: 450 (33)
- Lottery Draws: 441 (11)
- Domestic Trucks: 436 (10)
- Meal Kit Services: 436 (13)
Toronto
Top Advertisers
- Ontario Lottery And Gaming: 1013 (2)
- Interprovincial Lottery: 740 (4)
- Mcdonald’s: 716 (3)
- Uber: 655 (141)
- The Brick Warehouse: 529 (8)
- Crave: 513 (6)
- Doordash: 382 (7)
- TD Canada Trust: 361 (13)
- Subaru Canada: 351 (-)
- Tim Horton’s: 340.5 (5)
Top Categories
- Quick Serve Restaurants: 2641.5 (1)
- Furniture Stores: 1401 (2)
- Tv & Streaming Services: 1264.75 (4)
- Lottery Draws: 1176 (3)
- Chips, Crisps, Popcorn & Pretzels: 633 (130)
- Carpooling & Ride-sharing Services: 609 (204)
- Pain Relief Medication: 596.33 (8)
- Dine-in Restaurants & Bars: 535 (11)
- Grocery Stores & Supermarkets: 530.5 (9)
- Chequing Accounts: 528 (10)
Montreal
Top Advertisers
- IGA: 841.5 (1)
- Mcdonald’s: 717 (2)
- Interprovincial Lottery: 405 (9)
- Desjardins Group: 394 (174)
- Loto-Quebec: 379 (73)
- BCE (bell): 326 (10)
- Subway Restaurants: 324 (5)
- Doordash: 321 (6)
- Tim Horton’s: 314 (3)
- Dormez-vous Sleep Centers: 310.5 (16)
Top Categories
- Quick Serve Restaurants: 2036 (1)
- Grocery Stores & Supermarkets: 965.5 (2)
- Lottery Draws: 664 (16)
- Mattress Stores: 624.5 (19)
- Furniture Stores: 595.33 (3)
- Tv & Streaming Services: 564 (5)
- Domestic Trucks: 559 (21)
- Online Travel Agency: 515 (9)
- Pain Relief Medication: 388 (10)
- Food Delivery Services: 386 (11)
Canada Specialty
Top Advertisers
- Sleep Country: 1479 (19)
- Downy: 1367 (3)
- Peloton Interactive.: 1306 (4)
- Chevrolet Canada: 1278 (43)
- Wendy’s Restaurant: 1137 (406)
- Tide: 1102 (6)
- Crave: 1087 (7)
- Mcdonald’s: 1061 (2)
- Subway Restaurants: 1054 (8)
- Ford Dealers Association: 966 (13)
Top Categories
- Quick Serve Restaurants: 6365 (1)
- Tv & Streaming Services: 3271.42 (2)
- Domestic Trucks: 1750 (29)
- Online Travel Agency: 1686 (16)
- Online Casinos: 1684 (5)
- Mattress Stores: 1592 (20)
- Cough, Cold & Sinus Medication: 1478.33 (12)
- Furniture Stores: 1450 (3)
- Dine-in Restaurants & Bars: 1386 (4)
- Pain Relief Medication: 1358.67 (8)
