Used.ca has launched a new self-serve advertising portal, Impress Ad Studio, developed in collaboration with M32 Connect.

The portal allows advertisers to optimize ad campaigns on Used.ca. Originally established in 2003 as UsedVancouver.com, the classifieds site sells second-hand goods in order to keep items out of landfills. Used.ca now serves more than 90 communities across the country.

The Impress Ad Studio offers advertisers a cost-effective way to manage their marketing and campaigns, including local and national digital ad buys.

The platform is handled by M32 Connect, a digital monetization platform exclusively designed for publishers and retailers to optimize their revenue streams. It offers a suite of SaaS products, analytics tools and services, including self-serve options, data segmentation, training and programmatic offerings.

M32 Connect has over 500 websites under its management with 70% of its clients mainly in Quebec and Ontario, including publishers Elle Canada, Stockwatch, Viafoura, Seaway News, The Weather Network, Ricardo Media, and Local News Collective.