
Government dominated radio advertising for the week of Oct 23-29, according to the latest report from AdEase Radio.
Local government advertising led the field in Calgary, Edmonton, Montreal and Quebec with a combined 7,053 airings, while banks, such as HSBC and Desjardins, led the list in Vancouver and Ottawa, respectively. The automotive market, meanwhile, dominated Toronto with 1,788 airings from Nissan dealers.
Here are the key markets, advertisers and categories across Canada:
Vancouver
Advertisers
- Hsbc Banking Services: 1028 (6)
- Toyota Dealers Association: 1013 (13)
- Nissan Dealers Association: 972 (-)
- Rona: 915 (2)
- Spence Diamonds: 885 (3)
- Subaru Dealers Association: 882 (4)
- BCLC/british Columbia Lottery Corporation: 869 (1)
- Insurance Corporation Of British Columbia: 734 (8)
- McDonald’s: 714 (9)
- Toyota Canada: 682 (19)
Categories
- General Home Improvement Stores: 1911 (7)
- Import Suvs (dag): 1684 (16)
- Savings Accounts: 1170 (14)
- Consumer Property & Casualty Insurance: 1156 (13)
- Heating & Cooling Services: 1141 (25)
- Financial Planning: 1117.5 (1)
- Dine-in Restaurants & Bars: 1078 (2)
- Jewelry Stores: 985 (5)
- Vaccines: 921 (130)
- Quick Serve Restaurants: 909 (6)
Calgary
Advertisers
- Government Of Alberta: 2139 (2)
- Toyota Dealers Association: 1196 (1)
- Calgary Co-operative Association: 932 (3)
- Jayman: 776 (6)
- Canadian Tire Corporation: 730 (4)
- Rec Room: 719 (5)
- Sports Excellence Corporation: 681 (10)
- The Co-operators Group: 587 (12)
- Family Braces: 587 (9)
- McDonald’s: 585 (11)
Categories
- Local Government: 2313 (1)
- Grocery Stores & Supermarkets: 1617 (2)
- Import Trucks: 1196 (6)
- Dine-in Restaurants & Bars: 1148 (5)
- General Home Improvement Stores: 1097 (16)
- Department Stores: 1052 (17)
- Sporting Good Stores: 912 (22)
- Pharmacies & Drug Stores: 909 (25)
- Home Developments: 877.5 (7)
- Dental Clinic: 828 (10)
Edmonton
Advertisers
- Government Of Alberta: 1725 (2)
- Toyota Dealers Association: 1056 (1)
- Stollery Children’s Hospital Foundation: 946 (11)
- Spence Diamonds: 913 (3)
- Arby’s Restaurants: 902 (-)
- Sobeys: 585 (6)
- Safeway: 578 (7)
- Fountain Tire Canada: 538 (9)
- Canadian Tire Corporation: 522 (8)
- McDonald’s: 518 (12)
Categories
- Local Government: 1776 (2)
- Grocery Stores & Supermarkets: 1668 (1)
- Quick Serve Restaurants: 1538 (16)
- Heating & Cooling Services: 1272 (9)
- Import Trucks (dag): 1055 (5)
- Jewelry Stores: 1041 (4)
- Lottery Draws: 1024.5 (3)
- Dine-in Restaurants & Bars: 978 (10)
- General Home Improvement Stores: 923 (14)
- Department Stores: 818 (19)
Ottawa
Advertisers
- Desjardins Group: 1608 (11)
- Nissan Dealers Association: 1437 (120)
- Canadian Automobile Association (caa): 1263 (70)
- Government Of Alberta: 1059 (1)
- Cheo Foundation: 910.5 (18)
- Canadian Tire Corporation: 883 (6)
- Toyota Dealers Association: 838 (2)
- Gouvernement Du Quebec: 788 (3)
- Hyundai Dealers Association: 708 (93)
- McDonald’s: 691 (7)
Categories
- Import SUVs: 2091 (3)
- Local Government: 1934 (1)
- Consumer Property & Casualty Insurance: 1828 (33)
- Lottery Draws: 1677.5 (5)
- Automotive Imports General: 1662 (2)
- Department Stores: 1118 (9)
- Quick Serve Restaurants: 917 (8)
- Gas & Electricity: 831 (12)
- Financial Services: 811 (93)
- Pharmacies & Drug Stores: 779 (13)
Toronto
Advertisers
- Nissan Dealers Association: 1788 (-)
- Desjardins Group: 1476 (1)
- Government Of Alberta: 1466 (2)
- Hyundai Dealers Association: 1425 (-)
- Hsbc Banking Services: 1383 (11)
- Toyota Dealers Association: 1366 (3)
- Direct Energy: 1255 (5)
- Public Mobile: 1227 (6)
- Government Of Ontario: 1184 (4)
- Subaru Dealers Association: 1125 (8)
Categories
- Automotive Imports General: 2993 (3)
- Import Suvs (dag): 2970 (7)
- Local Government: 2939 (1)
- Quick Serve Restaurants: 1885 (5)
- General Home Improvement Stores: 1661 (13)
- Savings Accounts: 1569 (10)
- Gas & Electricity: 1360 (4)
- Smartphone & Mobile Services: 1287 (6)
- Lottery Draws: 1282 (9)
- Online Travel Agency: 1183 (2)
Montreal
Advertisers
- Gouvernement Du Quebec: 2148 (1)
- BCE (Bell): 1463 (2)
- Desjardins Group: 1105 (212)
- General Motors Canada: 1063 (4)
- Canadian Tire Corporation: 968 (3)
- Boissons Gazeuses Environnement: 863 (26)
- McDonald’s: 655 (8)
- Loto-Quebec: 620.33 (98)
- United Way: 584 (16)
- Altasciences Research Clinic: 555 (14)
Categories
- Local Government: 1708 (2)
- Auto Repair Services: 1490 (3)
- Furniture Stores: 1219 (15)
- Internet Services: 1093.5 (8)
- Department Stores: 1093 (5)
- Quick Serve Restaurants: 872 (10)
- Recycling Associations: 863 (34)
- Import SUVs: 859 (1)
- Colleges & Universities: 810.98 (45)
- Dine-in Restaurants & 731 (9)
Quebec City
Advertisers
- Gouvernement Du Quebec: 1041 (1)
- Noovo Tele: 327 (2)
- Toyota Dealers Association: 325 (3)
- Dormez-vous Sleep Centers: 306 (5)
- McDonald’s: 287 (8)
- Animalerie Dyno: 281 (67)
- Reseau De Transport De La Capitale Quebec: 268 (6)
- Salon Vr Inc.: 260 (12)
- Canadian Tire: 254 (11)
- Leclerc Communication: 251 (26)
Categories
- Dine-in Restaurants & Bars: 1006 (1)
- Auto Repair Services: 656 (4)
- Local Government: 619 (3)
- Import SUVs (dag): 482 (2)
- Mattress Stores: 391 (5)
- Quick Serve Restaurants: 366 (8)
- Kitchens And Bathrooms: 364 (6)
- RVs & Trailers Retailers: 340 (38)
- Sporting Good Stores: 339 (134)
- Funeral Service: 337 (15)