McDonald’s remains the most active advertiser for the week of Dec. 4 to 10, a lead it has held in the TV market for four weeks running.
According to the latest AdEase report, the QSR ranked first in all markets and recorded 4,002 occurrences. Downy is the second-most active advertiser on the overall list, after moving up 43 positions in Vancouver, 46 places in Calgary and 21 spots in Toronto. Tim Hortons is in third (and last week appointed Campbell’s marketing vet Mieka Burns as its new VP of consumer packaged goods) as it gears up to expand its Tims at Home products (and sell lots of holiday hot chocolate).
Following Tims is A&W restaurant, which returns to the top 10 after being absent for the past two weeks. The QSR had 955 occurrences and moved up 11 and nine spots to second place in Vancouver and Calgary, respectively.
The audio platform Audible is one of the week’s biggest movers, climbing 530 spots to join the top 10 in Montreal. Poise, a Kimberly-Clark brand, also advanced 275 places to rank fourth in Toronto. Nationally on speciality, Tide moved up six positions to eighth place, while Swiss chocolatier Lindt rose one spot to finish tenth.
The lists below are ranked for Dec. 4 to 10 and the numbers in brackets indicate the previous week’s position.
Vancouver
Advertisers
1. McDonald’s: 830 (1)
2. A&W Restaurant: 451 (13)
3. Tim Hortons: 424 (6)
4. Downy: 406 (47)
5. Uber: 384 (2)
6. Doordash: 380 (7)
7. Amazon Canada: 377 (3)
8. Walmart: 327 (25)
9. Tide: 310 (66)
10. Best Buy: 302 (12)
Categories
1. Quick Serve Restaurants: 2847 (1)
2. TV & Streaming Services: 1031 (4)
3. Department Stores: 836 (5)
4. Food Delivery Services: 778 (3)
5. Candy, Candy Bars, Caramels, Chocolate & Fudge: 549 (7)
6. Vitamins & Supplements: 533 (10)
7. Online Travel Agency: 470 (6)
8. Local Government: 458 (24)
9. Electronic Stores: 435 (12)
10. Domestic Trucks: 425 (31)
Calgary
Advertisers
1. McDonald’s: 846 (1)
2. A&W Restaurant: 544 (11)
3. Uber: 428 (5)
4. Downy: 423 (50)
5. Tim Hortons: 413 (7)
6. Calgary Co-operative Association: 403 (3)
7. Interprovincial Lottery Corporation: 402 (62)
8. Doordash: 373 (9)
9. Best Buy: 366 (19)
10. Walmart: 353 (30)
Categories
1. Quick Serve Restaurants: 3347 (1)
2. TV & Streaming Services: 1037 (4)
3. Food Delivery Services: 819 (3)
4. Department Stores: 811 (5)
5. Grocery Stores & Supermarkets: 791 (8)
6. Electronic Stores: 543 (13)
7. Candy, Candy Bars, Caramels, Chocolate & Fudge: 533 (9)
8. Domestic Trucks: 480 (23)
9. Dine-in Restaurants & Bars: 432 (7)
10. Vitamins & Supplements: 430 (19)
Toronto
Advertisers
1. McDonald’s: 1687 (1)
2. Amazon Canada: 950 (2)
3. Interprovincial Lottery Corporation: 853 (4)
4. Poise: 756 (279)
5. Downy: 605 (26)
6. Grey Goose: 600 (8)
7. Ontario Lottery And Gaming Corporation: 597 (6)
8. Crave TV: 586 (14)
9. Dr. Oetker: 553 (11)
10. Ritz: 524 (112)
Categories
1. Quick Serve Restaurants: 4035.5 (1)
2. TV & Streaming Services: 1684 (4)
3. Department Stores: 1525 (5)
4. Lottery Draws: 1203 (3)
5. Jewelry Stores: 866 (7)
6. Incontinence Products: 853 (87)
7. Food Delivery Services: 802 (6)
8. Candy, Candy Bars, Caramels, Chocolate & Fudge: 790 (11)
9. Dine-in Restaurants & Bars: 708 (9)
10. Chips, Crisps, Popcorn & Pretzels: 689 (85)
Montreal
Advertisers
1. McDonald’s: 639 (1)
2. Downy: 616 (11)
3. Iga Food Stores: 522 (6)
4. Amazon Canada: 453 (3)
5. Tim Hortons: 415 (2)
6. Ford Dealers Association: 359 (42)
7. BCE (Bell): 337 (8)
8. Audible: 324 (358)
9. Febreze: 320 (22)
10. Gouvernement Du Quebec: 319 (16)
Categories
1. Quick Serve Restaurants: 1907 (1)
2. Department Stores: 830.5 (3)
3. Grocery Stores & Supermarkets: 774 (7)
4. TV & Streaming Services: 758 (4)
5. Sporting Good Stores: 691.34 (6)
6. Furniture Stores: 648.33 (2)
7. Online Travel Agency: 587 (5)
8. In-wash Scent Booster: 561 (31)
9. Domestic Trucks: 522 (8)
10. Local Government: 439 (23)
Specialty (National)
Advertisers
1. Crave TV: 3259 (1)
2. Downy: 2468 (4)
3. Amazon Canada: 2125 (2)
4. McDonald’s: 1803 (5)
5. Tim Hortons: 1729 (3)
6. Peloton Interactive: 1640 (7)
7. Febreze: 1635 (6)
8. Tide: 1376 (14)
9. Old Navy: 1225 (8)
10. Lindt: 1176 (11)
Categories
1. Quick Serve Restaurants: 8310 (1)
2. TV & Streaming Services: 7080.5 (2)
3. Department Stores: 3772 (3)
4. Candy, Candy Bars, Caramels, Chocolate & Fudge: 2541 (6)
5. In-wash Scent Booster: 2196 (13)
6. Dine-in Restaurants & Bars: 2056 (7)
7. Domestic Trucks: 2049.5 (27)
8. Women Fragrance: 2045 (20)
9. Multi Online Gambling: 1964 (5)
10. Unisex/general Apparel Stores: 1833.33 (19)
Photo via Unsplash
