TikTok has partnered with fitness company Peloton Interactive to create a workout content hub in the app called #TikTokFitness Powered by Peloton.

The fitness hub is now available in Canada, the U.S. and the U.K. It features short-form videos of live Peloton classes, new content from Peloton instructors, and collaborations with celebrities and TikTok creators. It’s the first time Peloton will create social content for a partner outside of its subscription-based fitness app.

This partnership will allow Peloton to reach a wider audience, said the company’s VP of consumer marketing Oli Snoddy in a press release. “We collectively recognize the way people engage with fitness is constantly changing. Our team is excited to complement TikTok’s already burgeoning fitness content by introducing the magic of Peloton to new audiences, and in completely new ways,” Snoddy said.

Peloton, which started as an exercise equipment retailer in 2012, has been focusing the last year on promoting its app and repositioning itself as a company that goes beyond at-home bikes and treadmills. In May, it launched a campaign called “Anyone. Anytime. Anywhere,” which included a short film featuring people of different ages, sizes and fitness levels using the company’s app to exercise. 

Peloton’s new stratetic focus “will be authentically integrated into the [TikTok’s] curated content hub, reinforcing the brand’s commitment to making fitness more accessible,” according to the release.

Currently, TikTok has one billion monthly active users worldwide. According to the company’s global head of business marketing, Sofia Hernandez, the social network has “thousands of communities coming together to connect on everything from #thefitnessjourney to bonding as #runnersoftiktok.”

TikTok also recently secured a deal with The Walt Disney Company, making it a publishing partner for its premium ad product, Pulse Premiere. The deal allows brands to place ads alongside Disney’s most popular content in TikTok’s “For You” feed. 

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