Articles Tagged ‘TikTok’

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Ads, brand safety and shopability get the spotlight from TikTok

The company’s first virtual business event aimed to show advertisers it has the tools and partnerships they expect from a social platform.

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TikTok, Instagram make their platforms more shoppable

Shopify is piloting integrations with TikTok while Instagram brings ads to its shopping interface.

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ICYMI: TikTok takes a shot at Stories

Plus, Rogers adds Disney+ memberships to plans, Sportsnet unveils National Bank Open broadcast schedule, and Discovery+ to launch in Canada.

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Publicis named TikTok’s founding commerce agency partner

The global network partnered with the platform to offer its clients a first pass at new products and a support team to educate and build social commerce strategies.

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Book publishers and retailers tap into TikTok

A community of readers have driven over 13 billion views to the “#booktok” hashtag in 2021.

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TikTok Canada activates around new Indigenous creator partnership

The platform ran a cross-country multi-platform media campaign to celebrate Indigenous communities and stories.

Bell Media-MuchMusic Returns as Content-Driven Digital First Net

Upfronts ’21: What Bell has planned for MuchMusic

Through a partnership with TikTok, the pop-culture brand’s always-on format will provide unique integration opportunities.

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The Junos secure record-setting sponsors

Six first-time sponsors join for the event’s 50th anniversary.

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Reitmans adds diversity to its media mix

Connected TV, ethnic TV, radio, digital and social media add depth to the brand’s new campaign.

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President’s Choice is making a big TikTok play

In one of the brand’s biggest partnerships to date, it is betting on the platform to spread the word about its on-trend Yuzu products.

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Canadians are on TikTok more than ever: study

The platform supplanted Facebook usage and is trending to stay that way post pandemic.

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ICYMI: Torstar shuts down its Local experiment

Plus, Enthusiast Gaming launches series with TikTok.

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IPG and TikTok give brands access to creator culture

The new Creator Collective connects brands with creators to advise, plan and execute campaign strategies.

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TikTok brings brand-safe measurement to Canada

Working with OpenSlate, the platform will provide pre- and post-campaign analytics to verify placement and outcomes.

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TikTok focuses on traditional media in first North American campaign

The social platform is relying on TV and radio to show 90% of Canadians the kind of content its creators come up with.