Articles Tagged ‘TikTok’

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TikTok draws in more users by showing off uplifting creators

The social platform’s made-in-Canada campaign showcases content that is more versatile than some might expect.

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Salesforce connects with TikTok on social commerce

Advertisers will have the option to more easily launch and measure shopping-focused campaigns through the company’s CRM platform.

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Nielsen joins TikTok’s Media Mix Modelling

The measurement company will help the social platform develop its data processes and help advertisers better understand campaign results.

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Indigo taps into the popularity of #BookTok

Book lovers on TikTok are having an impact on the industry, so the retailer is embracing it with exclusive content.

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TD among several brands that have elevated their Junos sponsorship

Audio-Technica, Audible and the Indigenous Tourism Association have also signed on as new sponsors.

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TikTok partners with NHL on exclusive content deal

Folding more music, fashion and entertainment into already popular hockey content is a key component of the partnership.

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Sportsnet and TikTok livestreamed the PWHPA championship

It’s the first live stream of a professional sports game on the platform in Canada.

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Mobile video and audio to be key growth areas in 2022

IAS outlines the emerging trends and priorities expected to drive change in digital advertising in the year ahead.

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Eight sponsors sign on for Torstar’s BlackNorth podcast

More brand partners are still to come for “Between Us with Wes Hall,” which is supporting a media equity initiative.

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Ads, brand safety and shopability get the spotlight from TikTok

The company’s first virtual business event aimed to show advertisers it has the tools and partnerships they expect from a social platform.

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TikTok, Instagram make their platforms more shoppable

Shopify is piloting integrations with TikTok while Instagram brings ads to its shopping interface.

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ICYMI: TikTok takes a shot at Stories

Plus, Rogers adds Disney+ memberships to plans, Sportsnet unveils National Bank Open broadcast schedule, and Discovery+ to launch in Canada.

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Publicis named TikTok’s founding commerce agency partner

The global network partnered with the platform to offer its clients a first pass at new products and a support team to educate and build social commerce strategies.

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Book publishers and retailers tap into TikTok

A community of readers have driven over 13 billion views to the “#booktok” hashtag in 2021.