Articles Tagged ‘TikTok’


TikTok draws in more users by showing off uplifting creators

The social platform’s made-in-Canada campaign showcases content that is more versatile than some might expect.


Salesforce connects with TikTok on social commerce

Advertisers will have the option to more easily launch and measure shopping-focused campaigns through the company’s CRM platform.


Nielsen joins TikTok’s Media Mix Modelling

The measurement company will help the social platform develop its data processes and help advertisers better understand campaign results.


Indigo taps into the popularity of #BookTok

Book lovers on TikTok are having an impact on the industry, so the retailer is embracing it with exclusive content.

juno awards

TD among several brands that have elevated their Junos sponsorship

Audio-Technica, Audible and the Indigenous Tourism Association have also signed on as new sponsors.

TikTok mobile

TikTok partners with NHL on exclusive content deal

Folding more music, fashion and entertainment into already popular hockey content is a key component of the partnership.

TikTok mobile

Sportsnet and TikTok livestreamed the PWHPA championship

It’s the first live stream of a professional sports game on the platform in Canada.


Mobile video and audio to be key growth areas in 2022

IAS outlines the emerging trends and priorities expected to drive change in digital advertising in the year ahead.


Eight sponsors sign on for Torstar’s BlackNorth podcast

More brand partners are still to come for “Between Us with Wes Hall,” which is supporting a media equity initiative.


Ads, brand safety and shopability get the spotlight from TikTok

The company’s first virtual business event aimed to show advertisers it has the tools and partnerships they expect from a social platform.


TikTok, Instagram make their platforms more shoppable

Shopify is piloting integrations with TikTok while Instagram brings ads to its shopping interface.

TikTok mobile

ICYMI: TikTok takes a shot at Stories

Plus, Rogers adds Disney+ memberships to plans, Sportsnet unveils National Bank Open broadcast schedule, and Discovery+ to launch in Canada.

TikTok mobile

Publicis named TikTok’s founding commerce agency partner

The global network partnered with the platform to offer its clients a first pass at new products and a support team to educate and build social commerce strategies.


Book publishers and retailers tap into TikTok

A community of readers have driven over 13 billion views to the “#booktok” hashtag in 2021.