Articles Tagged ‘TikTok’

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Gave Lindo to lead TikTok’s Canadian content strategy

The former CBC exec will lead the platform’s strategy and operations in Canada.

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As a TikTok acquisition inches closer, what’s the brand impact?

While a potential partnership with Oracle would apply only to the U.S., it could affect brand spending at home.

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Exclusive: How do Canadians feel about a U.S. TikTok ban?

In a study provided to MiC, Horizon Media found that a sizeable number of Canadians view the platform as a source of brand discovery and connection.

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ICYMI: TikTok’s CEO steps down, Google gets philanthropic

Plus, Discovery sets its fall slate.

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TikTok adds self-serve option, ad grants for SMBs

Could new options for advertisers give it an ad opportunity amidst Facebook boycotts?

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TikTok experiments further with shopping

Could demand for the feature – and TikTok activity from older generations – take off in Canada?

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ImageMotion launches TikTok program

The content agency says it’s a big opportunity for brands to gain visibility, particularly among Millennials and Gen Z.

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TikTok is on the rise in Canada, but penetration is still low

The short-form video app still has less penetration than niche platforms like Twitch and Tumblr.

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Baskin-Robbins finds strange things in TikTok campaign

The ice-cream co. continued to jump on the Stranger Things phenomenon, creating a co-branded digital activation with Netflix.