Articles Tagged ‘TikTok’
Canadians are on TikTok more than ever: study
The platform supplanted Facebook usage and is trending to stay that way post pandemic.
ICYMI: Torstar shuts down its Local experiment
Plus, AcuityAds partners with IAB for learning series and Enthusiast Gaming launches series with TikTok.
IPG and TikTok give brands access to creator culture
The new Creator Collective connects brands with creators to advise, plan and execute campaign strategies.
TikTok brings brand-safe measurement to Canada
Working with OpenSlate, the platform will provide pre- and post-campaign analytics to verify placement and outcomes.
TikTok focuses on traditional media in first North American campaign
The social platform is relying on TV and radio to show 90% of Canadians the kind of content its creators come up with.
Canada Goose supports new NBA partnership with first foray into TV
As an outerwear partner of All-Star Weekend, the luxury brand is launching a collaborative challenge across platforms.
Four new sponsors join Big Brother Canada
Sunlight, Weber, TikTok Canada and Muskoka Spirits join four returning sponsors this season.
TikTok integrates with Shopify and expands ad solutions in Canada
The growing social platform has added features like ecommerce retargeting and a self-serve ad manager.
WPP partners with TikTok
This global partnership will see both companies work together to develop and improve advertising products on the social networking app.
Gave Lindo to lead TikTok’s Canadian content strategy
The former CBC exec will lead the platform’s strategy and operations in Canada.
As a TikTok acquisition inches closer, what’s the brand impact?
While a potential partnership with Oracle would apply only to the U.S., it could affect brand spending at home.
Exclusive: How do Canadians feel about a U.S. TikTok ban?
In a study provided to MiC, Horizon Media found that a sizeable number of Canadians view the platform as a source of brand discovery and connection.
ICYMI: TikTok’s CEO steps down, Google gets philanthropic
Plus, Discovery sets its fall slate.
TikTok adds self-serve option, ad grants for SMBs
Could new options for advertisers give it an ad opportunity amidst Facebook boycotts?
TikTok experiments further with shopping
Could demand for the feature – and TikTok activity from older generations – take off in Canada?
