Articles Tagged ‘TikTok’
Ads, brand safety and shopability get the spotlight from TikTok
The company’s first virtual business event aimed to show advertisers it has the tools and partnerships they expect from a social platform.
TikTok, Instagram make their platforms more shoppable
Shopify is piloting integrations with TikTok while Instagram brings ads to its shopping interface.
ICYMI: TikTok takes a shot at Stories
Plus, Rogers adds Disney+ memberships to plans, Sportsnet unveils National Bank Open broadcast schedule, and Discovery+ to launch in Canada.
Publicis named TikTok’s founding commerce agency partner
The global network partnered with the platform to offer its clients a first pass at new products and a support team to educate and build social commerce strategies.
Book publishers and retailers tap into TikTok
A community of readers have driven over 13 billion views to the “#booktok” hashtag in 2021.
TikTok Canada activates around new Indigenous creator partnership
The platform ran a cross-country multi-platform media campaign to celebrate Indigenous communities and stories.
Upfronts ’21: What Bell has planned for MuchMusic
Through a partnership with TikTok, the pop-culture brand’s always-on format will provide unique integration opportunities.
The Junos secure record-setting sponsors
Six first-time sponsors join for the event’s 50th anniversary.
Reitmans adds diversity to its media mix
Connected TV, ethnic TV, radio, digital and social media add depth to the brand’s new campaign.
President’s Choice is making a big TikTok play
In one of the brand’s biggest partnerships to date, it is betting on the platform to spread the word about its on-trend Yuzu products.
Canadians are on TikTok more than ever: study
The platform supplanted Facebook usage and is trending to stay that way post pandemic.
ICYMI: Torstar shuts down its Local experiment
Plus, Enthusiast Gaming launches series with TikTok.
IPG and TikTok give brands access to creator culture
The new Creator Collective connects brands with creators to advise, plan and execute campaign strategies.
TikTok brings brand-safe measurement to Canada
Working with OpenSlate, the platform will provide pre- and post-campaign analytics to verify placement and outcomes.
TikTok focuses on traditional media in first North American campaign
The social platform is relying on TV and radio to show 90% of Canadians the kind of content its creators come up with.
