Articles Tagged ‘TikTok’

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Book publishers and retailers tap into TikTok

A community of readers have driven over 13 billion views to the “#booktok” hashtag in 2021.

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TikTok Canada activates around new Indigenous creator partnership

The platform ran a cross-country multi-platform media campaign to celebrate Indigenous communities and stories.

Bell Media-MuchMusic Returns as Content-Driven Digital First Net

Upfronts ’21: What Bell has planned for MuchMusic

Through a partnership with TikTok, the pop-culture brand’s always-on format will provide unique integration opportunities.

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The Junos secure record-setting sponsors

Six first-time sponsors join for the event’s 50th anniversary.

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Reitmans adds diversity to its media mix

Connected TV, ethnic TV, radio, digital and social media add depth to the brand’s new campaign.

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President’s Choice is making a big TikTok play

In one of the brand’s biggest partnerships to date, it is betting on the platform to spread the word about its on-trend Yuzu products.

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Canadians are on TikTok more than ever: study

The platform supplanted Facebook usage and is trending to stay that way post pandemic.

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ICYMI: Torstar shuts down its Local experiment

Plus, Enthusiast Gaming launches series with TikTok.

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IPG and TikTok give brands access to creator culture

The new Creator Collective connects brands with creators to advise, plan and execute campaign strategies.

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TikTok brings brand-safe measurement to Canada

Working with OpenSlate, the platform will provide pre- and post-campaign analytics to verify placement and outcomes.

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TikTok focuses on traditional media in first North American campaign

The social platform is relying on TV and radio to show 90% of Canadians the kind of content its creators come up with.

Canada Goose, Rhude and NBA

Canada Goose supports new NBA partnership with first foray into TV

As an outerwear partner of All-Star Weekend, the luxury brand is launching a collaborative challenge across platforms.

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Four new sponsors join Big Brother Canada

Sunlight, Weber, TikTok Canada and Muskoka Spirits join four returning sponsors this season.

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TikTok integrates with Shopify and expands ad solutions in Canada

The growing social platform has added features like ecommerce retargeting and a self-serve ad manager.

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WPP partners with TikTok

This global partnership will see both companies work together to develop and improve advertising products on the social networking app.