Articles Tagged ‘TikTok’

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Canadians are on TikTok more than ever: study

The platform supplanted Facebook usage and is trending to stay that way post pandemic.

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ICYMI: Torstar shuts down its Local experiment

Plus, AcuityAds partners with IAB for learning series and Enthusiast Gaming launches series with TikTok.

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IPG and TikTok give brands access to creator culture

The new Creator Collective connects brands with creators to advise, plan and execute campaign strategies.

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TikTok brings brand-safe measurement to Canada

Working with OpenSlate, the platform will provide pre- and post-campaign analytics to verify placement and outcomes.

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TikTok focuses on traditional media in first North American campaign

The social platform is relying on TV and radio to show 90% of Canadians the kind of content its creators come up with.

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Canada Goose supports new NBA partnership with first foray into TV

As an outerwear partner of All-Star Weekend, the luxury brand is launching a collaborative challenge across platforms.

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Four new sponsors join Big Brother Canada

Sunlight, Weber, TikTok Canada and Muskoka Spirits join four returning sponsors this season.

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TikTok integrates with Shopify and expands ad solutions in Canada

The growing social platform has added features like ecommerce retargeting and a self-serve ad manager.

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WPP partners with TikTok

This global partnership will see both companies work together to develop and improve advertising products on the social networking app.

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Gave Lindo to lead TikTok’s Canadian content strategy

The former CBC exec will lead the platform’s strategy and operations in Canada.

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As a TikTok acquisition inches closer, what’s the brand impact?

While a potential partnership with Oracle would apply only to the U.S., it could affect brand spending at home.

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Exclusive: How do Canadians feel about a U.S. TikTok ban?

In a study provided to MiC, Horizon Media found that a sizeable number of Canadians view the platform as a source of brand discovery and connection.

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ICYMI: TikTok’s CEO steps down, Google gets philanthropic

Plus, Discovery sets its fall slate.

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TikTok adds self-serve option, ad grants for SMBs

Could new options for advertisers give it an ad opportunity amidst Facebook boycotts?

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TikTok experiments further with shopping

Could demand for the feature – and TikTok activity from older generations – take off in Canada?