Articles Tagged ‘TikTok’

Half of newcomers turn to social networks to make a purchase decision

TikTok’s latest report analyzes the role social media plays in the lives of newcomers.

Flip is gaining in popularity as TikTok’s future remains hazy

Chinese app RedNote is seeing its numbers grow exponentially, too.

Creator ads on social networks drive results across the entire funnel: study

Snapchat’s latest report analyzes the impact that creator-brand partnerships have on shopping habits.

How the TikTok drama in the U.S. might be good for Canadian creators

Intervention by President Trump brought the social platform back online after a 12-hour blackout.

US Supreme Court upholds TikTok ban

Unless Bytedance sells the platform, the app will go dark on Jan. 19.

Social media news: X cracks down on parody accounts

Meanwhile, TikTok pleads its case against the sell-or-ban law before the U.S. Supreme Court.

TikTok prepares for possible U.S. ban

Amidst promises to advertisers, the company’s head of ad sales in North America has stepped down.

Is X winning back Canadian advertisers?

X has been improving its brand safety efforts but agencies and advertisers are still proceeding with caution.

TikTok is now enabling retailers to highlight social content in stores

The retail media offering gives brands the ability to merge digital and physical retail.

Column: What we stand to lose if TikTok closes in Canada

The decision to shutter the Canadian TikTok infrastructure will risk seriously damaging Canada’s emerging creative social media ecosystem.

Industry reacts to the government’s order to shut down TikTok business in Canada

Access to the social network and the ability to create content were not blocked, but what it means for advertisers and creators who rely on the platform isn’t entirely clear.

Spotted! TikTok opens SmallBiz pop-up for local brands in Union Station

The activation features startups that were launched for the first time on the platform.

Media Moves: Vendo expands west, while Giphy joins TikTok

By targeting secondary markets, the OOH company is hoping to better serve small businesses and local agencies.

The house hippo returns for Media Literacy Week

Many of the major tech companies are sponsoring the week of educational events.

RBC turns to TikTok to promote financial wellness

This campaign marks the first time a Canadian financial institution has entered into a long-form content partnership with the social platform.