Subaru is the most active advertiser for the week of Jan. 29 to Feb. 4, snatching the top spot from McDonald’s, according to AdEase’s latest report.

The automobile manufacturer recorded a total of 2,872 occurrences, ranking first in Vancouver and Toronto, second in Calgary and fifth in Montreal. The prior week, it made 846 occurrences and took the tenth place in Toronto and Vancouver.

McDonald’s finished in second position, with 2,660 combined occurrences. The QSR continues to spend significantly in Toronto, where it reported 1,022 occurrences.

It is followed by audio streaming platform Audible, which scored a total of 2,030 occurrences and entered the AdEase ranking last week. Doordash came in fourth with 1,640 combined occurrences, followed by Tim Hortons with 1,464.

Nationally, Crave TV continued to dominate the market with 3,997 occurrences, 194 less than the week prior.

The lists below are ranked for Jan. 29 to Feb. 4 and the numbers in brackets indicate the previous week’s position. 

Vancouver

Advertisers

1. Subaru Canada: 641 (10)
2. McDonald’s: 556 (1)
3. Tim Hortons: 443 (2)
4. The Brick Warehouse Corporation: 395 (369)
5. Wendy’s Restaurant: 389 (6)
6. Doordash: 382 (5)
7. Nissan Dealers: 348 (12)
8. Government Of British Columbia: 347 (4)
9. Specsavers Canada: 290 (188)
10. Crave TV: 278 (8)

Categories

1. Quick Serve Restaurants: 2619 (1)
2. TV & Streaming Services: 1031 (2)
3. Candy, Candy Bars, Caramels, Chocolate & Fudge: 769 (9)
4. Furniture Stores: 735 (3)
5. Online Travel Agency: 667 (4)
6. Automotive Corporate: 659 (6)
7. Import SUVs Corporate: 474 (17)
8. Food Delivery Services: 401 (5)
9. Cough, Cold & Sinus Medication: 390 (11)
10. Local Government: 365 (7)

Calgary

Advertisers

1. Audible: 780 (1)
2. Subaru Canada: 633 (11)
3. McDonald’s: 596 (2)
4. The Brick Warehouse Corporation: 519 (448)
5. Tim Hortons: 433 (3)
6. Wendy’s Restaurant: 428 (4)
7. Alberta Gaming, Liquor And Cannabis Commission: 404.5 (99)
8. Doordash: 399 (6)
9. Calgary Co-operative Association: 344 (9)
10. Subway Restaurants: 254 (18)

Categories

1. Quick Serve Restaurants: 2796 (1)
2. TV & Streaming Services: 1017 (2)
3. Furniture Stores: 868 (3)
4. Audio & Video Stores: 780 (5)
5. Candy, Candy Bars, Caramels, Chocolate & Fudge: 749 (9)
6. Online Travel Agency: 663 (6)
7. Automotive Corporate: 606 (7)
8. Food Delivery Services: 554 (4)
9. Import SUVs Corporate: 465 (19)
10. Lottery Draws: 456 (12)

Toronto

Advertisers

1. Subaru Canada: 1098 (10)
2. McDonald’s: 1022 (1)
3. Government Of Ontario: 976 (2)
4. Interprovincial Lottery Corporation: 793 (3)
5. Crave TV: 754 (4)
6. Audible: 736 (5)
7. Ontario Lottery And Gaming Corporation: 729 (6)
8. Doordash: 579 (8)
9. Nature Valley: 543 (9)
10. Wendy’s Restaurant: 471 (12)

Categories

1. Quick Serve Restaurants: 3354 (1)
2. TV & Streaming Services: 1826 (2)
3. Local Government: 1231 (4)
4. Cold Cereal: 1015 (12)
5. Furniture Stores: 902 (3)
6. Lottery Draws: 897 (10)
7. Online Travel Agency: 875 (7)
8. Automotive Corporate: 853 (9)
9. Candy, Candy Bars, Caramels, Chocolate & Fudge: 806 (20)
10. Import SUVs Corporate: 756 (36)

Montreal

Advertisers

1. BCE (Bell): 630 (21)
2. Crave TV: 616 (2)
3. Tim Hortons: 588 (4)
4. Audible: 514 (1)
5. Subaru Canada: 500 (20)
6. McDonald’s: 486 (5)
7. Belairdirect Insurance: 337 (8)
8. Subway Restaurants: 335 (6)
9. RBC Financial Group: 283 (3)
10. Doordash: 280 (13)

Categories

1. Quick Serve Restaurants: 2385 (1)
2. TV & Streaming Services: 1002 (3)
3. Furniture Stores: 762 (2)
4. Online Travel Agency: 652 (4)
5. Consumer Property & Casualty Insurance: 560 (7)
6. Audio & Video Stores: 514 (6)
7. Automotive Corporate: 513 (5)
8. Candy, Candy Bars, Caramels, Chocolate & Fudge: 422 (25)
9. Insurance Brokers: 396 (11)
10. Internet Services: 369 (78)

Specialty (National)

Advertisers

1. Crave TV: 3997 (1)
2. McDonald’s: 2590 (2)
3. Peloton Interactive: 1786 (3)
4. Tide: 1640 (11)
5. Trivago Gmbh: 1577 (6)
6. Wendy’s Restaurant: 1535 (9)
7. Tim Hortons: 1440 (10)
8. Febreze: 1397 (13)
9. RBC Financial Group: 1396 (4)
10. Subway Restaurants: 1378 (7)

Categories

1. Quick Serve Restaurants: 11228 (1)
2. TV & Streaming Services: 6264 (2)
3. Cold Cereal: 4032 (6)
4. Online Travel Agency: 2696 (5)
5. Dine-in Restaurants & Bars: 2257 (3)
6. Furniture Stores: 2115 (11)
7. Online Casinos: 1924 (7)
8. Hair Care Products: 1708 (62)
9. Home Gym: 1696 (8)
10. Candy, Candy Bars, Caramels, Chocolate & Fudge: 1684 (16)

Photo via Unsplash