Subaru remained as the most active advertiser for the week of Feb. 5 to 11.
AdEase’s weekly data revealed that the automaker increased its buying even more – it recorded a total of 2,912 occurrences, 40 more than the previous week. The company ranked first in Vancouver and Toronto, second in Calgary and third in Montreal. It continues to have the most occurrences in Toronto, with 1,094 from Feb. 5 to 11 and 1,098 the week prior.
McDonald’s finished second with 2,050 combined occurrences. The QSR reduce its purchase in all markets and reported 610 fewer occurrences than the previous week. It was followed by the audio platform Audible, which had 2,036 total occurrences. And Nivea has taken over the fourth slot, which Doordash held the previous week. The personal care brand joins the AdEase lists with a total of 1,717 occurrences, placing fifth in Vancouver, sixth in Toronto and Montreal, and tenth in Calgary. Meanwhile, Doordash recorded 696 combined occurrences.
Among the week’s big movers was Leon’s Furniture, which moved up 343 places to third in Vancouver, 352 spots to fifth in Calgary and 389 to tenth in Toronto.
Nationally, Crave TV continues to lead. The streamer registered 3,473 occurrences, followed by Peloton Interactive (1,797) and McDonald’s (1,794).
The lists below are ranked for Feb. 5 to 11 and the numbers in brackets indicate the previous week’s position.
Vancouver
Advertisers
1. Subaru Canada: 649 (8)
2. McDonald’s: 527 (1)
3. Leon’s Furniture: 473 (346)
4. Doordash: 356 (6)
5. Nivea: 348 (83)
6. The Brick: 331 (4)
7. Business Development Bank Of Canada: 318 (25)
8. Nissan Dealers Association: 276 (7)
9. Bank Of Montreal: 266 (-)
10. Crave TV: 262 (10)
Categories
1. Quick Serve Restaurants: 2246 (1)
2. Furniture Stores: 954 (5)
3. TV & Streaming Services: 775.5 (2)
4. Yogurt & Yogurt Drinks: 656 (8)
5. Food Delivery Services: 557 (7)
6. Import SUVs Corporate: 535 (6)
7. Candy, Candy Bars, Caramels, Chocolate & Fudge: 517 (3)
8. Online Travel Agency: 458 (4)
9. Automotive Corporate: 456 (15)
10. General Banking Services: 444 (42)
Calgary
Advertisers
1. Audible: 772 (1)
2. Subaru Canada: 610 (9)
3. Alberta Gaming, Liquor And Cannabis Commission: 572 (6)
4. McDonald’s: 520 (2)
5. Leon’s Furniture: 440 (357)
6. The Brick: 439 (3)
7. Business Development Bank Of Canada: 362 (26)
8. Doordash: 340 (7)
9. Calgary Co-operative Association: 325 (8)
10. Nivea: 309 (80)
Categories
1. Quick Serve Restaurants: 2414 (1)
2. Furniture Stores: 1058 (3)
3. Audio & Video Stores: 772 (4)
4. TV & Streaming Services: 733.5 (2)
5. Food Delivery Services: 660 (7)
6. Yogurt & Yogurt Drinks: 634 (12)
7. Candy, Candy Bars, Caramels, Chocolate & Fudge: 551 (6)
8. Lottery Draws: 545 (9)
9. Import SUVs Corporate: 511 (8)
10. Online Travel Agency: 449 (5)
Toronto
Advertisers
1. Subaru Canada: 1094 (8)
2. Government Of Ontario: 1054 (2)
3. Interprovincial Lottery Corporation: 854 (3)
4. Crave TV: 787 (4)
5. Audible: 767 (5)
6. Nivea: 735 (35)
7. McDonald’s: 715 (1)
8. Ontario Lottery And Gaming Corporation: 713 (6)
9. Dairy Queen Corporation: 642 (30)
10. Leon’s Furniture: 563 (399)
Categories
1. Quick Serve Restaurants: 2922 (1)
2. TV & Streaming Services: 1656.5 (2)
3. Yogurt & Yogurt Drinks: 1325 (8)
4. Furniture Stores: 1271 (6)
5. Local Government: 1224 (3)
6. Lottery Draws: 1055 (7)
7. Cold Cereal: 969 (4)
8. Multi Online Gambling: 955 (17)
9. Tourism Boards: 825 (13)
10. Import SUVs Corporate: 800 (10)
Montreal
Advertisers
1. BCE (Bell): 687.5 (2)
2. Crave TV: 572 (1)
3. Subaru Canada: 559 (8)
4. Audible: 497 (5)
5. Loto-quebec: 351 (54)
6. Nivea: 325 (67)
7. Belairdirect Insurance: 299 (6)
8. Tim Hortons: 289 (3)
9. McDonald’s: 288 (4)
10. Downy: 270 (23)
Categories
1. Quick Serve Restaurants: 1616 (1)
2. TV & Streaming Services: 932.5 (2)
3. Furniture Stores: 789 (4)
4. Dine-in Restaurants & Bars: 586.5 (18)
5. Online Travel Agency: 541 (3)
6. Audio & Video Stores: 497 (6)
7. Yogurt & Yogurt Drinks: 484 (12)
8. Consumer Property & Casualty Insurance: 483 (5)
9. Import SUVs Corporate: 443 (11)
10. Candy, Candy Bars, Caramels, Chocolate & Fudge: 436 (7)
Specialty (National)
Advertisers
1. Crave TV: 3473 (1)
2. Peloton Interactive: 1797 (3)
3. McDonald’s: 1794 (2)
4. Downy: 1704 (11)
5. Tide: 1499 (4)
6. Subaru Canada: 1482 (38)
7. Dairy Queen Corporation: 1462 (40)
8. Pampers: 1377 (12)
9. Lysol: 1311 (377)
10. Febreze: 1301 (9)
Categories
1. Quick Serve Restaurants: 9037.33 (1)
2. TV & Streaming Services: 5447 (2)
3. Cold Cereal: 4015 (3)
4. Yogurt & Yogurt Drinks: 3591 (7)
5. Dine-in Restaurants & Bars: 2148 (4)
6. Candy, Candy Bars, Caramels, Chocolate & Fudge: 1991 (11)
7. Furniture Stores: 1862 (6)
8. Diapers: 1807 (16)
9. Home Gym: 1797 (10)
10. Pain Relief Medication: 1684 (13)
Photo via Unsplash
