McDonald’s remains at the top of the AdEase charts, according to the monitoring firm’s latest report for the week of Feb. 19 to 25.

With 2,109 combined occurrences, the restaurant chain ranked among the top 10 in all markets – it placed first in Vancouver and Calgary, third in Toronto, and eighth in Montreal. Nivea followed closely, with 1,926 total occurrences, 770 more than the previous week. The care brand moved up five positions to enter the Montreal list and one spot to join the ranking in Calgary.

Crave TV remained as the third most active advertiser, with a total of 1,457 occurrences, followed by Leon’s Furniture, with 1,435. Subaru, which dominated the TV market from Jan. 29 to Feb. 11, finished fifth with 1,362 combined occurrences. Despite not being the most active advertiser in recent weeks, the automaker continues to buy big, this time mostly in Vancouver, where it placed second, and Toronto, where it finished sixth.

Nationally, Lucky Charms, which jumped 398 spots to ninth, and Cheerios Flankers, which climbed 10 positions to seventh, were two of the week’s biggest movers. Retail company Sleep Country also rose five spots to sixth, while Trivago climbed four places to eighth.

Vancouver

Advertisers

1. McDonald’s: 494 (2)
2. Subaru Dealers: 464 (3)
3. Leon’s Furniture: 455 (1)
4. Canadian Tire Corporation: 356 (9)
5. Doordash: 334 (7)
6. Nivea: 327 (8)
7. Tim Hortons: 285 (5)
8. Nissan Dealers : 273 (12)
9. Downy: 255 (19)
10. Google: 245 (186)

Categories

1. Quick Serve Restaurants: 1877 (1)
2. TV & Streaming Services: 872.5 (3)
3. Furniture Stores: 752 (2)
4. Chips, Crisps, Popcorn & Pretzels: 704 (4)
5. Import SUVs Corporate: 650 (7)
6. Online Travel Agency: 597 (5)
7. Department Stores: 573 (12)
8. Food Delivery Services: 496 (9)
9. General Banking Services: 488 (13)
10. Candy, Candy Bars, Caramels, Chocolate & Fudge: 447 (8)

Calgary

Advertisers

1. McDonald’s: 549 (3)
2. Alberta Gaming, Liquor And Cannabis Commission: 494 (1)
3. Leon’s Furniture: 398 (4)
4. Calgary Co-operative Association: 385 (7)
5. Wendy’s: 349 (517)
6. Toyota Dealers: 349 (10)
7. Doordash: 338 (9)
8. Canadian Tire Corporation: 325 (14)
9. Subway Restaurants: 320 (12)
10. Nivea: 307 (11)

Categories

1. Quick Serve Restaurants: 2199 (1)
2. TV & Streaming Services: 844 (4)
3. Chips, Crisps, Popcorn & Pretzels: 742 (3)
4. Furniture Stores: 719 (2)
5. Online Travel Agency: 578 (5)
6. Lottery Draws: 549 (11)
7. Department Stores: 536 (14)
8. Food Delivery Services: 525 (6)
9. Candy, Candy Bars, Caramels, Chocolate & Fudge: 516 (8)
10. Dine-in Restaurants & Bars: 492 (13)

Toronto

Advertisers

1. Nivea: 996 (2)
2. Interprovincial Lottery Corporation: 943 (3)
3. McDonald’s: 757 (5)
4. Crave TV: 669 (4)
5. Leon’s Furniture: 582 (7)
6. Subaru Dealers: 580 (9)
7. Giuseppe: 559 (23)
8. Doordash: 516 (11)
9. TD Canada Trust: 468 (24)
10. Ford Motor Company: 439 (20)

Categories

1. Quick Serve Restaurants: 2371 (1)
2. TV & Streaming Services: 1693 (3)
3. Lottery Draws: 1123 (7)
4. Chips, Crisps, Popcorn & Pretzels: 1097 (5)
5. Furniture Stores: 1072 (2)
6. Dine-in Restaurants & Bars: 907 (6)
7. Online Travel Agency: 880 (9)
8. Multi Online Gambling: 850 (8)
9. Cold Cereal: 839 (13)
10. Import SUVs Corporate: 800 (16)

Montreal

Advertisers

1. Crave TV: 788 (2)
2. BCE (Bell): 656 (1)
3. Desjardins Group: 414 (24)
4. Loto-quebec: 394 (9)
5. Canadian Tire Corporation: 346 (8)
6. Tim Hortons: 339 (3)
7. Subaru Dealers: 318 (10)
8. McDonald’s: 309 (7)
9. Downy: 303 (13)
10. Nivea: 296 (15)

Categories

1. Quick Serve Restaurants: 1314 (1)
2. TV & Streaming Services: 1132.5 (2)
3. Furniture Stores: 670 (3)
4. Online Travel Agency: 591 (4)
5. Department Stores: 545 (15)
6. Smartphone & Mobile Services: 512 (16)
7. Consumer Property & Casualty Insurance: 505 (13)
8. Chips, Crisps, Popcorn & Pretzels: 490 (8)
9. Dine-in Restaurants & Bars: 428 (7)
10. Import SUVs Corporate: 378 (18)

Specialty (National)

Advertisers

1. Crave TV: 3899 (1)
2. Downy: 1949 (2)
3. McDonald’s: 1833 (4)
4. Peloton Interactive: 1810 (3)
5. Tide: 1276 (5)
6. Sleep Country: 1255 (11)
7. Cheerios Flankers: 1186 (17)
8. Trivago: 1182 (12)
9. Lucky Charms: 1164 (407)
10. Nivea: 1152 (21)

Categories

1. Quick Serve Restaurants: 7958 (1)
2. TV & Streaming Services: 5855 (2)
3. Cold Cereal: 4015 (6)
4. Online Travel Agency: 2758 (3)
5. Department Stores: 2283 (12)
6. In-wash Scent Booster: 2245 (15)
7. Candy, Candy Bars, Caramels, Chocolate & Fudge: 2202 (7)
8. Home Gym: 1810 (10)
9. Import SUVs Corporate: 1738 (37)
10. Online Casinos: 1736 (17)

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