Peersway has been working with brands to execute fully-managed influencer marketing campaigns for the last seven years. The fully-managed programs involve a dedicated team that oversees all aspect of the campaign from identifying suitable content creators through to execution and wrap reporting. Now the Oakville, ON-based influencer agency is testing its new self-serve Peersway Influencer Marketing Platform with plans to launch it sometime next month.
Company founder Arnab Majumdar says that unlike other influencer platforms, Peersway does not charge a subscription fee to brands, instead it takes a percentage from the influencers when they get paid by the brands.
“Brands across Canada and the U.S. will be able to use the new platform to work with nano influencers – influencers that have 1K to 10K followers,” Majumdar says, “Our target is small and medium-sized businesses who want to work with influencers but are not comfortable paying a monthly subscription for such a service. On the platform, brands will be able to see how many campaigns a particular influencer has completed on Peersway and will also be able to view the influencer’s rating. This will help them make a more informed decision when hiring a particular influencer.”
Campaign results have been positive and Peersway has a batch of case studies to prove it. For example, a campaign for Shoppers Drug Mart involved 150 influencers who each created three Instagram posts and at least three Instagram stories to promote Shoppers’ products. The result was 449 Instagram posts and 520 Instagram stories that received 188K story views and reach more than six million consumers. Engagement rates were high and the cost per engagement for Shoppers netted out at just 22-cents per engagement.
Peersway has a roster of about 3000 influencers registered across Canada and 2500 in the U.S. that have worked across industries including skincare, healthcare, CPG and QSR brands. The Peersway influencers are primarily female ranging in age from 18 to 67 with an average of 6,000 followers each.
