Optable has formed a strategic partnership with Raptive to equip the publisher with identity management and data collaboration capabilities. Raptive can now offer a comprehensive data collaboration solution to its advertising partners amid emerging privacy regulations and industry shifts such as the deprecation of third-party cookies.

Optable is a software-as-a-service (SaaS) data collaboration and clean room platform designed for the advertising industry. Its identity management solution provides a privacy-safe foundation for revenue growth to enable media companies like Raptive to enrich and activate audience data without compromising user privacy.

Raptive, previously CafeMedia and AdThrive, empowers creators and businesses to maximize their revenue and engage their readers through its platform and services.