Global performance and partner marketing software company Phonexa is expanding its Toronto office as part of a growth strategy it has designed for this year, and to make the office a second home to the company’s technology and marketing teams.

Phonexa’s new Toronto office will serve as the company’s Canadian headquarters. The company provides tracking software for performance and partner marketing, with its Phonexa Suite being the underlying tech. It assists companies from the consumer lead and call lifecycle, while also helping performance marketing teams drive ROI for brands across affiliate, partner and paid channels. The Phonexa Suite gives D2C publishers, networks, agencies and brands access and control over campaigns.

Phonexa’s move into Canada was assisted through Toronto Global, which helps international companies coordinate and accelerate business expansion. Phonexa will work with Toronto Global to arrange relocation for any members of its global team looking to move to Canada. This has already happened for Phonexa chief technology officer Alexey Sidora, who recently relocated his family from Ukraine to Toronto amid the ongoing war in Ukraine.

“Toronto Global is thrilled to welcome Phonexa to Toronto, following the delegation led by Toronto Mayor Olivia Chow,” says Toronto Global CEO Stephen Lund. “We are leading the way by bringing new technologies to Canadian businesses and look forward to supporting Phonexa’s growth in Toronto.”

Phonexa’s global headquarters were established in Los Angeles in 2016. It opened its second headquarters in the UK in 2017. The company employs more than 200 people worldwide, including a significant staff in Ukraine.