Ipsos Canada has appointed Cameron McFadyen its VP strategic growth for Western Canada, based in Vancouver. McFadyen, a seasoned marketing and sales professional, makes the move after more than 16 years with Rogers Communications. During his tenure at Rogers, he held increasingly senior marketing, strategy and planning positions, most recently senior director, chatr and prepaid marketing.

McFadyen is well versed in the power of research and consumer insights having worked on the agency side and most recently, as an Ipsos customer, managing strategic marketing and sales initiatives for Rogers Communications. McFadyen has been given the mandate to drive client growth in B.C. and Alberta. His new position reinforces Ipsos’ commitment to supporting the research communities in Western Canada, where Ipsos’ broad suite of offers and thought leadership continues to lead the market.