McDonald’s remained the most active advertiser on TV, according to AdEase’s latest report for the week of Aug. 26 to Sep. 01. This is the second week in a row that it has topped the monitoring company’s charts.
The QSR came in first in Vancouver and Toronto, second in Calgary and third in Montreal. It recorded 2,979 combined occurrences, up from 2,848 last week. Nationally in the specialty category, the restaurant chain placed fourth with 2,462 total occurrences.
The Brick Warehouse, meanwhile, ranked as the week’s second most active advertiser with 2,464 combined occurrences. It made the top 10 in all markets except Montreal. The Brick Mattress Store also ranked in Calgary with 327 occurrences. Tim Hortons recorded 2,197 occurrences, increasing its spend compared to the week of Aug. 19 to 25, while Amazon Canada decreased it to 1,733 occurrences.
On the creative front, Subaru took first place in the ranking of top spots in Vancouver, with a commercial promoting its new all-electric SUV Solterra, while The Brick Furniture Stores ranked #1 in Calgary with an ad about the return of its tent sale. Go Pure grabbed first place in Toronto with a spot highlighting its oat bars as a vital snack in the daily lives of Canadians, and Crave TV’s ad for its French-language programming won the top spot in Montreal.
Vancouver
Advertisers
1. McDonald’s: 776 (1)
2. The Brick Warehouse: 614 (-)
3. Tim Hortons: 536 (11)
4. Encorp Pacific (Canada): 453 (24)
5. Bravo: 434 (8)
6. Amazon Canada: 406 (5)
7. Subaru Dealers: 400 (-)
8. Doordash: 381 (12)
9. Go Pure: 374 (9)
10. Sodastream: 342 (20)
Categories
1. Quick Serve Restaurants: 2454.5 (1)
2. Furniture Stores: 1079 (30)
3. TV & Streaming Services: 805 (3)
4. Pain Relief Medication: 799 (5)
5. Smartphone & Mobile Services: 635 (10)
6. Department Stores: 616 (12)
7. Food Delivery Services: 608.5 (9)
8. Recycling: 578 (22)
9. Advisory Services: 555 (14)
10. Import Suvs Corporate: 552 (28)
Calgary
Advertisers
1. The Brick Warehouse: 999 (-)
2. McDonald’s: 776 (1)
3. Tim Hortons: 538 (13)
4. Amazon Canada: 435 (4)
5. Bravo: 402 (11)
6. Doordash: 400 (10)
7. London Drugs: 386 (8)
8. Sodastream: 372 (19)
9. Interprovincial Lottery Corporation: 349 (3)
10. The Brick Mattress Store: 327 (2)
Categories
1. Quick Serve Restaurants: 2450.5 (1)
2. Furniture Stores: 1488 (22)
3. TV & Streaming Services: 867.5 (3)
4. Pain Relief Medication: 772 (4)
5. Department Stores: 630 (11)
6. Food Delivery Services: 628.5 (9)
7. Smartphone & Mobile Services: 586 (12)
8. Mattress Stores: 565 (6)
9. Lottery Draws: 525 (10)
10. Grocery Stores & Supermarkets: 475 (116)
Toronto
Advertisers
1. McDonald’s: 881 (2)
2. Interprovincial Lottery Corporation: 862 (1)
3. The Brick Warehouse: 851 (-)
4. Tim Hortons: 560 (16)
5. Sleep Country: 516 (9)
6. Amazon Canada: 504 (4)
7. Bravo: 496 (8)
8. Doordash: 456 (11)
9. Go Pure: 440 (10)
10. Cibc Bank: 407 (14)
Categories
1. Quick Serve Restaurants: 2587.5 (1)
2. Furniture Stores: 1332 (14)
3. TV & Streaming Services: 1178.5 (2)
4. Smartphone & Mobile Services: 967 (9)
5. Pain Relief Medication: 937 (4)
6. Online Casinos: 918 (8)
7. Lottery Draws: 900 (6)
8. Mattress Stores: 745 (7)
9. Food Delivery Services: 721.5 (11)
10. Grocery Stores & Supermarkets: 686 (46)
Montreal
Advertisers
1. Crave TV: 1535 (1)
2. Tim Hortons: 563 (9)
3. McDonald’s: 546 (2)
4. Dormez-vous Sleep Centers: 426.5 (20)
5. Amazon Canada: 388 (6)
6. Subaru Dealers: 388 (-)
7. Ford Motor Company: 375 (11)
8. BCE (Bell): 354 (4)
9. Tide: 329 (23)
10. Doordash: 324 (12)
Categories
1. Quick Serve Restaurants: 2083.5 (1)
2. TV & Streaming Services: 1934.5 (2)
3. Smartphone & Mobile Services: 928 (4)
4. Furniture Stores: 910 (7)
5. Mattress Stores: 848.5 (3)
6. Pain Relief Medication: 584 (8)
7. Import SUVs Corporate: 574 (17)
8. Department Stores: 519 (10)
9. Food Delivery Services: 470.5 (12)
10. Liquid Laundry Detergent: 354 (27)
Canada Specialty
Advertisers
1. Poshmark Canada: 2897 (9)
2. Ford Motor: 2807 (3)
3. Sleep Country: 2477 (4)
4. McDonald’s: 2462 (2)
5. Tim Hortons: 1999 (12)
6. Amazon Canada: 1917 (5)
7. Crave TV: 1850.5 (7)
8. Canadian Nail Fungus Resource: 1775 (230)
9. Dempsters: 1540 (8)
10. Lysol: 1530 (70)
Categories
1. Quick Serve Restaurants: 10969 (1)
2. TV & Streaming Services: 4543.5 (3)
3. Specialty Apparel Stores: 3791 (14)
4. Furniture Stores: 3253 (7)
5. Mattress Stores: 2893 (4)
6. Dine-in Restaurants & Bars: 2833 (6)
7. Yogurt & Yogurt Drinks: 2804 (9)
8. Smartphone & Mobile Services: 2666 (5)
9. Liquid Laundry Detergent: 2187 (29)
10. Food Delivery Services: 2070 (13)
