Advertisers can now tap into Best Buy Canada’s in-store retail media network through Place Exchange, the independent SSP for programmatic OOH media. This new partnership enables advertisers to programmatically access thousands of premium digital screens strategically placed throughout hundreds of Canadian stores, giving them the opportunity to reach the 50 million consumers who visit those stores annually.

Previously, when Best Buy launched their retail network, advertisers had the ability to buy ads on Bestbuy.ca. This partnership extends that ability to in-store signage.

Best Buy Canada in-store screens are located at highly visible locations to engage shoppers. These screens include video monitor walls, checkout areas, customer service stations, appliance departments and many other zones within the stores. The inventory can be accessed through various programmatic buying options, such as open auction and private marketplace deals, directly within integrated omnichannel and OOH DSPs.

According to Statista, 84% of total retail sales still take place in physical stores, so advertisers are increasingly turning to in-store media to engage consumers in the physical world before and during the shopping experience.

The holiday shopping season is quickly approaching and, as has been seen for several years, consumer electronic products remain a highly popular gift category. Until now, Best Buy’s programmatic retail media offerings were limited to digital advertising on BestBuy.ca. Through this partnership in Canada, advertisers will now be able to engage with tech shoppers in-store, while they are discovering new products at the point of purchase.

Best Buy Canada is the latest retail partner to sign on to Place Exchange’s Retail Media Network of over 500,000 screens and over 98 billion monthly impressions. The scale of the network gives advertisers the ability to deliver contextually relevant messaging seamlessly woven into the shopping experience, with targeting, execution and measurement that is integrated with other programmatic channels as part of a holistic, omnichannel approach.

Best Buy Canada operates the Best Buy, Best Buy Mobile, Best Buy Express and Geek Squad (www.geeksquad.ca) brands. It has over 320 stores across Canada.