Samsung Ads Canada is expanding the capabilities of its Reach Advisor solution to provide clients with post-campaign reporting across linear TV and streaming.

The reports will provide marketers with insights about audience overlap and gaps, allowing them to optimize TV campaigns by identifying and reaching previously missed or under-reached audiences on both linear and streaming channels, according to the company. It added that advertisers will be able to make more informed decisions regarding future media purchases, resulting in a more efficient allocation of TV budgets across AVOD and linear, as well as a reduction in wasted ad spending.

During initial beta testing of the expanded Reach Advisor solution, the company said that 10 campaigns from different brands increased incremental reach by an average of 12%, compared to pre-sale reach. More specifically, a financial services and a CPG brand saw a 36% and 34% boost in reach, respectively.

Dave Pauk, director and head of sales at Samsung Ads Canada, says the company is expanding its Reach Advisor solution because advertisers often face challenges trying to optimize their campaigns across fragmented media. “The expanded tool leverages Samsung’s extensive first party ACR data from 6M Samsung smart TVs in Canada, offering a holistic view that improves targeting and campaign effectiveness.”

Launched in 2023, Reach Advisor initially provided a pre-campaign reporting tool that helped advertisers understand reach and duplication between linear and AVOD buys in their media strategy, as well as pinpointing audiences that remain under-reached. The solution was first introduced in the U.S.