Tim Hortons jumped from second to first place in AdEase’s ranking of the most active TV marketers from Jan 20 to 26.
With 2,405 combined occurrences, the QSR landed first in Vancouver and Calgary, while coming in second in Toronto, and Montreal. The restaurant chain also increased its spend compared to the previous TV buying week, when it reported 1,805 total instances.
Crave TV ranked as the second most active advertiser, with 2,060 total occurrences, followed by The Brick Warehouse (1,588 occurrences), Doordash (1,274 occurrences), and McDonald’s (1,191 occurrences). While Crave and The Brick increased their TV purchases over last week, Doordash and McDonald’s decreased their spending.
The Brick Warehouse was also the advertiser that moved up the most in the overall rankings for all markets, including Vancouver, Calgary, Toronto and Montreal. National Bank Of Canada also rose significantly on the Toronto list.
The most active groups for the week were QSRs, furniture storres, TV and streaming services, and online travel agency.
Vancouver
Advertisers
1. Tim Hortons: 597 (2)
2. The Brick Warehouse: 387 (331)
3. McDonald’s: 383 (1)
4. A&W Restaurant: 368 (3)
5. Doordash: 315 (4)
6. Wayfair: 313 (19)
7. British Columbia Lottery Corporation: 283 (15)
8. Subway Restaurants: 280 (5)
9. Nissan Automotive: 273 (8)
10. Lysol: 269 (6)
Categories
1. Quick Serve Restaurants: 2571 (1)
2. Furniture Stores: 1167 (5)
3. TV & Streaming Services: 871 (3)
4. Online Travel Agency: 841 (2)
5. Advisory Services: 567 (7)
6. Food Delivery Services: 536 (4)
7. Vitamins & Supplements: 520 (6)
8. Everyday Banking: 467 (10)
9. Cough, Cold & Sinus Medication: 403 (8)
10. Dine-in Restaurants & Bars: 392 (27)
Calgary
Advertisers
1. Tim Hortons: 610 (2)
2. The Brick Warehouse: 442 (263)
3. McDonald’s: 381 (1)
4. A&W Restaurant: 355 (3)
5. Wayfair: 303 (19)
6. Doordash: 298 (4)
7. Government Of Canada: 291 (5)
8. Subway Restaurants: 289 (6)
9. Leon’s Furniture: 265 (18)
10. Wendy’s Restaurant: 260 (9)
Categories
1. Quick Serve Restaurants: 2581 (1)
2. Furniture Stores: 1224 (3)
3. Online Travel Agency: 763 (2)
4. TV & Streaming Services: 756 (5)
5. Advisory Services: 641 (6)
6. Food Delivery Services: 531 (4)
7. Vitamins & Supplements: 436 (8)
8. Everyday Banking: 426 (10)
9. Cough, Cold & Sinus Medication: 416 (9)
10. Dine-in Restaurants & Bars: 401 (22)
Toronto
Advertisers
1. Interprovincial Lottery Corporation: 861 (1)
2. Tim Hortons: 685 (5)
3. Metro: 617 (22)
4. Crave TV: 586.5 (2)
5. The Brick Warehouse: 444 (451)
6. McDonald’s: 427 (3)
7. Leon’s Furniture: 417 (4)
8. Doordash: 375 (7)
9. National Bank Of Canada: 344 (277)
10. Nivea: 342 (59)
Categories
1. Quick Serve Restaurants: 2703 (1)
2. Furniture Stores: 1773 (2)
3. TV & Streaming Services: 1427.5 (3)
4. Lottery Draws: 1171 (5)
5. Online Travel Agency: 1005 (4)
6. Everyday Banking: 866 (23)
7. Grocery Stores & Supermarkets: 837.5 (17)
8. Advisory Services: 791 (7)
9. Dine-in Restaurants & Bars: 791 (14)
10. Cough, Cold & Sinus Medication: 692 (8)
Montreal
Advertisers
1. Crave TV: 1474 (1)
2. Tim Hortons: 513 (2)
3. Structube: 388 (8)
4. Gouvernement Du Quebec: 332 (27)
5. Domino’s Pizza: 323 (7)
6. The Brick Warehouse: 315 (388)
7. Interprovincial Lottery Corporation: 290 (12)
8. Jamieson: 286 (5)
9. Doordash: 286 (6)
10. IGA Food Stores: 261 (-)
Categories
1. Quick Serve Restaurants: 1904 (1)
2. TV & Streaming Services: 1773.5 (2)
3. Furniture Stores: 1351 (5)
4. Online Travel Agency: 682 (4)
5. Consumer Property & Casualty Insurance: 650.5 (3)
6. Advisory Services: 538 (7)
7. Food Delivery Services: 452 (6)
8. Dine-in Restaurants & Bars: 429 (10)
9. Smartphone & Mobile Services: 416 (13)
10. Grocery Stores & Supermarkets: 399 (45)
Canada Specialty
Advertisers
1. Crave TV: 2169 (1)
2. Tim Hortons: 1978 (2)
3. Wayfair: 1420 (3)
4. Always: 1403 (9)
5. Nivea: 1299 (77)
6. Domino’s Pizza: 1295 (7)
7. Tide: 1230 (5)
8. Subway Restaurants: 1170 (12)
9. Saily: 1144 (15)
10. Advil: 1066 (14)
Categories
1. Quick Serve Restaurants: 10375 (1)
2. Online Travel Agency: 4063 (2)
3. Furniture Stores: 3588 (6)
4. Dine-in Restaurants & Bars: 3515 (4)
5. TV & Streaming Services: 3316.5 (3)
6. Cough, Cold & Sinus Medication: 2272 (8)
7. Everyday Banking: 2235 (9)
8. Cold Cereal: 1901 (5)
9. Online Casinos: 1878 (14)
10. Vitamins & Supplements: 1711 (10)
