Tim Hortons remained at the top of AdEase’s list of the most active TV advertisers, according to the monitoring firm’s report for the week of Jan 27 to Feb 2.
The QSR scored 2,009 total incidents, placing first in Vancouver and Calgary, second in Montreal, and fourth in Toronto. Last week, it was also the most active advertiser, with a total of 2,405 occurrences.
Subaru was the second-most active advertiser, with 1,745 combined occurrences. The automaker increased its buy compared to the previous TV buying week, when it did not rank in the top 10. Crave TV (1,592 occurrences) came in third, followed by Wayfair (1,456 occurrences) and Doordash (1,338 occurrences). Crave reduced its presence since last week, while Wayfair and Doordash increased it.
Subaru was also the advertiser that moved up the most in all markets (54 positions in Vancouver, 55 positions in Calgary, 46 positions in Toronto, and 37 positions in Montreal).
The top categories in all cities were QSRs, TV and streaming services, furniture stores, online travel agency and jewelry stores.
Vancouver
Advertisers
1. Tim Hortons: 465 (1)
2. Subaru Canada: 440 (56)
3. McDonald’s: 389 (3)
4. A&W Restaurant: 365 (4)
5. The Brick Mattress Store: 351 (-)
6. Pandora Jewelry: 329 (17)
7. Doordash: 329 (5)
8. Wayfair: 314 (6)
9. Nivea: 285 (22)
10. Rogers Communications: 280 (16)
Categories
1. Quick Serve Restaurants: 2593 (1)
2. Online Travel Agency: 916 (4)
3. Furniture Stores: 839 (2)
4. TV & Streaming Services: 813.5 (3)
5. Advisory Services: 706 (5)
6. Jewelry Stores: 588 (12)
7. Import SUVs Corporate: 587 (16)
8. Food Delivery Services: 555 (6)
9. Vitamins & Supplements: 502 (7)
10. Cough, Cold & Sinus Medication: 431 (9)
Calgary
Advertisers
1. Tim Hortons: 469 (1)
2. The Brick Mattress Store: 464 (-)
3. Subaru Canada: 435 (58)
4. McDonald’s: 388 (3)
5. Calgary Co-operative Association: 379 (30)
6. A&W Restaurant: 342 (4)
7. Doordash: 336 (6)
8. Pandora Jewelry: 323 (24)
9. The Brick Warehouse: 308 (2)
10. Nivea: 293 (18)
Categories
1. Quick Serve Restaurants: 2583 (1)
2. Furniture Stores: 957 (2)
3. Online Travel Agency: 849 (3)
4. Advisory Services: 749 (5)
5. TV & Streaming Services: 739 (4)
6. Import SUVs Corporate: 540 (19)
7. Mobile Application: 536 (12)
8. Food Delivery Services: 527 (6)
9. Mattress Stores: 464 (301)
10. Jewelry Stores: 451 (26)
Toronto
Advertisers
1. Interprovincial Lottery Corporation: 870 (1)
2. Metro: 609 (3)
3. Crave TV: 524 (4)
4. Tim Hortons: 519 (2)
5. Subaru Canada: 492 (51)
6. The Brick Mattress Store: 455 (-)
7. McDonald’s: 444 (6)
8. Nivea: 420 (10)
9. Pandora Jewelry: 408 (22)
10. Doordash: 390 (8)
Categories
1. Quick Serve Restaurants: 2742 (1)
2. TV & Streaming Services: 1299.5 (3)
3. Lottery Draws: 1074 (4)
4. Online Travel Agency: 1051 (5)
5. Jewelry Stores: 983 (11)
6. Grocery Stores & Supermarkets: 883.5 (8)
7. Furniture Stores: 864 (2)
8. Advisory Services: 851 (6)
9. Online Casinos: 814 (12)
10. Dine-in Restaurants & Bars: 673 (9)
Montreal
Advertisers
1. Crave TV: 1068 (1)
2. Tim Hortons: 556 (2)
3. BCE (Bell): 448.5 (27)
4. Structube: 401 (3)
5. IGA Food Stores: 397 (11)
6. Subaru Canada: 378 (43)
7. Doordash: 283 (9)
8. Interprovincial Lottery Corporation: 279 (7)
9. Nature Valley: 279 (28)
10. Saily: 279 (13)
Categories
1. Quick Serve Restaurants: 2152 (1)
2. TV & Streaming Services: 1322 (2)
3. Furniture Stores: 1185 (3)
4. Online Travel Agency: 722 (4)
5. Consumer Property & Casualty Insurance: 688.5 (5)
6. Grocery Stores & Supermarkets: 584 (11)
7. Smartphone & Mobile Services: 459.5 (10)
8. Cough, Cold & Sinus Medication: 416 (15)
9. Advisory Services: 401 (6)
10. Automotive Corporate: 393 (13)
Canada Specialty
Advertisers
1. Crave TV: 2541 (1)
2. Tim Hortons: 1984 (2)
3. Mccain: 1778 (300)
4. Domino’s Pizza: 1327 (6)
5. Downy: 1251 (36)
6. Always: 1214 (4)
7. Nivea: 1191 (5)
8. Swiffer: 1166 (24)
9. Wayfair: 1142 (3)
10. Subaru Canada: 1139 (120)
Categories
1. Quick Serve Restaurants: 10936 (1)
2. Online Travel Agency: 3634 (2)
3. TV & Streaming Services: 3403 (5)
4. Dine-in Restaurants & Bars: 3050 (4)
5. Furniture Stores: 2755 (3)
6. Online Casinos: 2383 (9)
7. Cough, Cold & Sinus Medication: 2285 (6)
8. Cold Cereal: 2130 (8)
9. Frozen Fries & Potatoes: 1813 (186)
10. Pain Relief Medication: 1652 (16)
