Samsung Ads, the advanced advertising division of Samsung Electronics, is launching a new interactive advertising format for advertisers called Creative Canvas.

The new creative suite, already available to advertisers in the U.S. and Canada, allows brands to craft ads with QR codes and vertical videos tailored for mobile devices. By simply sending a creative video with a brand logo and a short CTA, the suite’s toolset can create custom branded creative that includes a QR code. Samsung Ads measurement tools will provide reports on the ad performance and impact, including metrics such as delivery, video views, engagement rates, clicks and scans that offer competitive campaign performance metrics.

The company positions the new tool as a prime solution for brands seeking to broaden the reach of their social media video content. By leveraging this tool, Samsung said brands can seamlessly extend their video assets from smaller personal devices to the largest screen in the home, maintaining interactive capabilities and click-through rates.

Additional functionality such as SMS, email and store locator will be added in the future.

Samsung Ads is launching this tool after expanding its global partnership with Magnite, an independent supply-side platform. To help strengthen streaming audience addressability, Samsung Ads is leveraging Magnite Access to better manage audience behavioral data across Magnite’s platforms. Magnite Access helps media owners like Samsung Ads increase the volume of targeted impressions on Magnite exchanges and drive higher CPMs and revenue, according to the company.